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Blog Post: Power of Look-Alike Modeling

NG Data

Marketers face a challenge in identifying and retaining customers, and look-alike modeling (LAM) using AI can help define and target audiences effectively. LAM analyzes metrics to predict receptive customers, but tailoring interactions for individualized journeys is crucial.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. During those years of leading SAM journeys, I was often frustrated by the lack of engagement among some of my fellow executive sponsor colleagues.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Additionally, customers have started to explore greater independence through forward integration (a push by carriers entering the freight-forwarding business) as well as through backward integration (insourcing, in some cases, the capabilities needed to manage express and domestic deliveries). Responding to Market Shifts.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Customer-buying behaviors have also reshaped Amazon and other retailers in delivering everyday goods. This is leading many companies to accelerate their strategic account management journeys and transformations. The pandemic has forced organizations to pivot and reinvent how they engage with customers.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The Future of Customer Journeys: Innovations and Trends to Watch

Customer Think

The customer journey, defined as the path a customer takes from initial awareness to the final purchase and beyond, is a fundamental aspect of modern business. In this digital age, understanding and optimizing customer journeys is more critical than ever.

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Consultative Selling: The Complete Guide to Closing Deals Faster

Arpedio

This methodology transcends the traditional transactional model, focusing instead on building relationships , understanding customer needs, and delivering tailored solutions. In this blog post, we’ll delve into the intricacies of consultative selling, exploring its core principles, the step-by-step process, and strategies for success.