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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It encompasses the motivation, need, and desire behind any activity.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. Then, the rest of this makes sense and can be really valuable. No surprise there, either. Get alignment first.

Sales 258
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Assertive communication: The importance of voice

Red Star Kim

At the PM Forum half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. Sum up the main point and your agreement.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. There were some common threads demonstrating the huge contribution these varied individuals make to their teams.

Marketing 130
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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Maximise impact in our firms? it was a relief to realise this is a worry for us all) Develop external relationships? Suggestions included: a sideways approach to relationship development, avoid the tsunami of (digital) stuff and share initiatives across international boundaries. Doing more with less” remains a challenge.

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Pitch points from a pitching and tendering training workshop

Red Star Kim

Whilst these sessions are typically attended by fee-earners hoping to improve their pitch confidence and success, on this occasion the delegates were mostly from Marketing & Business Development (M&BD) teams. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Thanks to Simmons & Simmons for hosting the event at Citypoint.