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Halo Effect vs. Horns Effect: The Impact of Initial Impressions on Brand Perception

Customer Think

When it comes to branding, first impressions are critical as they can have a lasting impact on how customers perceive your brand. This blog post will look at the halo and horns effect – two cognitive […]

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

This last bullet is key because, this way, he/she does not forget about you and a return seat at the table will be much easier to grab. You also need to know the CXO, and by this I don’t mean what cereal I usually consume with my daily paper – although I’d be impressed (and maybe slightly unnerved) if you did know this.

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What is Buying Intent?

Upland

It exists along a spectrum that can be categorized into three distinct levels: Informational Intent: This is the first stage where a customer may be unaware of their buying intent. If you were the source of their information in the first stage, the chances that the buyers would trust you would increase.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

Qualification First up, is qualification. The first step is to determine the level of early lead qualification that’s required, to continue talking and exploring. First, do they view you, your company, and your solution: Positively ? Let’s dig in. Then, assess their Attitude toward you and their Buyer Roles.

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5 Tips to Onboard Your Customers Effectively

Customer Think

Customer onboarding plays a major role in helping you retain your customers and ensure lasting relationships. A seamless onboarding process makes your customers feel welcomed and makes a great first impression.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

What You Must Do First, stop whining. To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses. Let’s dig in.

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How to Make a Better First Impression With New Clients

Customer Think

If you want to win more sales and create longer-lasting professional relationships, it’s important to make a better first impression with your clients.

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