Remove good-bad-influencer-marketing
article thumbnail

Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

Our brains want to know, is something good for us or bad for us? The model is especially relevant for leaders or anyone looking to build trust and influence others. SCARF: A brain-based model for collaborating with and influencing others. Neuroleadership Journal, 1, 1–9.

article thumbnail

Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. It would be a good activity for a group discussion. Instability in some international markets. Several delegates were particularly interested in macroeconomic analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

article thumbnail

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them. During difficult times, running good Business Reviews is more important then ever. For a blog post on the difference between Account Management and Key Account Management, go here.

article thumbnail

Consistency in Giving Practices Avoids Ill Will

Strategic Communications

But, unfortunately, because resources are always limited and organizations—and individuals—can’t support every organization in their community/market, they must be strategic about their goodwill efforts. Here’s some additional information from a blog p ost we published a few years ago. The world is watching.

article thumbnail

8 Examples of Good and Bad Sales Content

Hubspot Sales

The blog is hosted by an organization called OutBound Telecom, and you start to think that company might be the right one to suit your needs. That graphic is an example of bad sales content — one of the easiest ways to lose a prospect's trust and interest. If marketing content "lines them up," sales content "knocks them down."

Sales 77