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What is Buying Intent?

Upland

As a result, harnessing it is essential in today’s competitive market – more so than ever before. It helps you effectively engage and convert your audience into loyal customers. It helps you effectively engage and convert your audience into loyal customers.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

So how do we as leaders effectively partner and connect with this workforce and, most importantly, with our multi-generational customers? It starts with understanding where people are coming from and what makes them tick. But if we fill the room with diverse teams, it’s going to create healthy competition.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

I’ d never get through it, despite my and your good intentions!”. These highlights can assist SAMs and GAMs enterprising enough to sleuth them out to establish strong credibility and relevance with the C-level and to truly differentiate themselves from their competitors. The 10-K report: Why bother? And it’s true.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Michael Thomas is the founder of Magnetic Services. Selling Expertise.

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Pitching, differentiation and competitor analysis

Red Star Kim

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. A key theme that often arises in pitching is how to differentiate. A key theme that often arises in pitching is how to differentiate.

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Differentiating Yourself: How to Use Emotional Intelligence in Sales

Brooks Group

When this is the case, the most important thing you can do is differentiate yourself. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence. Successful sales professionals differentiate themselves three ways: They are highly emotionally intelligent.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

When used correctly, it can be an incredibly powerful way to convince your prospects of the value of your solution. In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier.

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