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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

When used correctly, it can be an incredibly powerful way to convince your prospects of the value of your solution. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story. Storytelling in sales is a skill.

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy isn’t needed by or available to everyone. This accessible, no-nonsense, evidence-based and practical book comes from an experienced clinical psychologist. It is a toolbox of essential mental health life skills.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. Bob Apollo made this exact point about Deming’s original work and how sales process is somewhat different.]

B2B 198
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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

and more about how we'll sell them. Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Besides saving time, AI is also helping sales professionals become sharper and more effective in their roles. Publish case studies on a blog. Let's dive in.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Here is a summary of the sales targeting toolbox for professional services firms.

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Pitching insights – Qualification, Branding and Following up

Red Star Kim

Last week there was a mixture of legal and accounting firms – and M&BD people as well as fee-earners – at the MBL workshop on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders”. There appeared to be more attention being paid to the competition in the qualification process.

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning. Only 23% of successful teams (vs.

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