Remove inclusive-language
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Persuasive writing checklist

Red Star Kim

Choose language wisely – Your words can create mental images. Use figurative language. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. 20% Words and language To what extent will you try to use storytelling in the future? And others that are a little bit longer.

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How to Make Your Sales Training More Inclusive, According to HubSpot's Inclusion Experts

Hubspot Sales

Regardless of what sales training program you implement at your organization, there’s one key factor you should consider when choosing what’s best for your team: inclusivity. Below, they share their advice on how to improve inclusivity in your sales training. What is inclusive sales training?

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Trending Sources

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

This explained that the five basic functions associated with management (Henri Fayol) of planning, organizing, staffing, directing and controlling must move from: Directive to instructive (explore AI – learning not knowledge will power organisations) Restrictive to expansive (delegate, don’t micromanage – draw out everyone’s best thinking) Exclusive (..)

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Soft skills revisited – with a leadership perspective

Red Star Kim

Digital body language. For those who remain predominantly in remote working mode, there was another great book released with a bang in 2021: Erica Dhawan’s “ Digital Body Language – How to build trust and connection no matter the distance”.

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Making Content More Inclusive

Help Scout

Our Engineering Coach, Megan Chinburg, recently called for further removing ableist language from Help Scout’s company vernacular. “I I’ve been working on eliminating oppressive language (like “duh” and “crazy”) from my vocabulary, but “cripple” and its variations isn’t a term I’d been looking out for. Avoid ableist language (e.g.,

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

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