Strategic Account Management Association

JUNE 30, 2021

Michael Thomas is the founder of Magnetic Services. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. There are exceptions but generally SAMs are used to thinking of themselves as a bridge to products and solutions for their customers.

Digitalization 520

Digitalization Organization Account Management Management 520

Customer Think

JANUARY 27, 2022

And when something inevitably goes wrong, it’s the customer service team that bears the brunt. To complicate matters, these teams work in siloes, and are cut off from technical teams fixing the problem which negatively impacts customer service metrics such as […].

Digitalization 69

Digitalization 69

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Adaptive Business Services focuses on B2B selling, primarily outbound, and that includes weaving social selling strategies and techniques into traditional selling methodologies. Sales Management Blog.

Sales Management 98

Sales Management Management Sales Publishing 98

Showpad

JUNE 20, 2022

Since joining DuPont in the spring of 2021, he’s helped DuPont’s sales reps and a large network of distributor reps roll out highly customized deal homepages to better engage buyers—including C-suite execs. . Instead of having one basic pitch deck or far-reaching customer story, you end up with dozens of highly-tailored assets.

Stakeholders 98

Stakeholders Retail Sales Leadership Onboarding 98

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. Most salespeople recognize that sales success increases with a meaningful initial conversation with a customer or prospect. SHIFT TO BLOG-FORM EMAILS.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Red Star Kim

NOVEMBER 13, 2023

And to ensure that any new systems were adopted by employees and embedded in day to day practice to ensure consistency of service. Who is your customer? What does your customer value? 17% had plans to introduce new private client services and 67% had plans to develop new markets. What results do you seek?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. The list feels a little inward looking.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Red Star Kim

FEBRUARY 8, 2024

Here is a summary of the sales targeting toolbox for professional services firms. Sector marketing – We know that sector marketing and developing niches is a successful strategy in professional services. This can then form the basis of targeting exercises based on those clients in the most desirable segments.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Mike Kunkle

APRIL 8, 2023

And if so, might they be an internal Coach , or better yet, a full-fledged Champion ? This applies to a customer lifecycle, the buying process within it, and your sales process which should be mapped to it.) Other internal and external factors influence the height of the thresholds, as well. Neutrally ? Negatively ?

B2B 211

B2B Decision-making Sales Stakeholders 211

Planview

MARCH 8, 2024

In fact, International Women’s Day (IWD) is now an official holiday in more than 25 countries, with thousands of marches, debates, concerts, and talks taking place each year. Nearly 115 years ago, Clara Zetkin set a vision: that every country, every year, would celebrate women on the same day. Planview is proud to participate.

Banking 105

Banking Government Innovation Leadership 105

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. What can I tell people about my services?) Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

JULY 11, 2022

The three modules looked at M&BD fundamentals, the journey through the M&BD planning process and how to address planning issues specific to professional service firms. A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Mike Kunkle

MAY 30, 2023

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses. But we’re not always going to have the luxury of ideal situations.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. So here’s a book review: Influential internal communication by Jenni Field. So here’s a book review: Influential internal communication by Jenni Field.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Planview

DECEMBER 12, 2023

Neither can handle the amount of data coming in from customers and internal operations. And neither allows customers to benefit from their own data. But now there’s a third option, according to McKinsey: establishing data as an internal product. Neither is sustainable. But the culture has shifted.

Banking 72

Banking Government Decision-making Stakeholders 72

Account Manager Tips

FEBRUARY 28, 2021

LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. Customisation and personalisation to be at the heart of the customer experience. Finding out what your customers want and need. WHY : How else do we learn?

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! The topic of customer service is now also strongly driven by AI in our business model. We use chatbots to process claims and customer inquiries, which is now highly automated and involves a lot of artificial intelligence.

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

MDI Training

JULY 26, 2023

In this blog post, you will learn about the areas where this technology is particularly suitable and what you, as a leader, need to pay special attention to. Customer Service and Recruiting A form of artificial intelligence that you are probably familiar with is chatbots that provide automated responses to customer questions.

Artificial Intelligence 98

Artificial Intelligence Digital Transformation Leadership Digitalization 98

Nutshell

APRIL 3, 2024

By using the right tools, you can identify differences such as average word count, number of internal links on a page, and more. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. DOWNLOAD Want to generate more leads? (Of Of course you do.) Download it today!

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Apptivo

JANUARY 23, 2023

Allow customers and agents to give feedback 5. Summary “Can you please hold… while I check up on that information?” – Dreaded words to hear as a customer when contacting support. Consumer behaviorists have looked at this problem and have defined it as, “You are the Expert” expectation that customers have when approaching support.

Management 102

Management Decision-making Organization Innovation 102

Customer Think

MARCH 20, 2023

Introduction The United States outsourcing statistics show that American corporations routinely send customer service and IT jobs offshore, where they can get the same outcomes for a fraction of the cost.

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111

Red Star Kim

NOVEMBER 9, 2023

Unusually, he has accolades for both customer service and human resources. Guidance is provided on ways to position against the competition although there wasn’t much on the external and internal analysis you might need for this (although there are various tools listed in the toolbox for this). overall purpose?)

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. A variety of specialist (to professional services) and mainstream CRM systems were explored. These sessions are experiential – with much use of social learning so many insights are generated during group discussions.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Planview

AUGUST 29, 2023

In this blog, we highlight some best practices from our recent webinar, Getting Capacity Planning Right , with Planview’s David Blumhorst and AJ Shavell, as they demonstrate real-world examples from working with customers who are getting capacity planning right. Organizations require an effective capacity planning strategy.

Meetings 52

Meetings Prioritization Facilitation Decision-making 52

Zendesk

MAY 31, 2023

In Conversation with Zendesk’s debut episode , host Nicole Saunders spoke with Jared Loman , vice president of customer experience at Kajabi , and Zendesk’s Caitlin Keohane , senior vice president, global customer advocacy, about how AI will help businesses control costs in an era of tightening budgets.

Management 52

Management Customer Experience Communication 52

Red Star Kim

JUNE 7, 2023

So there should be something for everyone – a summary of the workshop discussions, examples of notable UK and Irish professional service firm strategies and some strategy insights. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. The 20 Best SaaS Blogs You Must Follow. The blog is run by Dan Decker, a SaaS industry expert. . All That SaaS. SaaSMetrics.

Software 23

Software Software B2B Decision-making 23

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Insightly

SEPTEMBER 28, 2021

4 customer service challenges (and how to solve them). This is part 2 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Director Client Services at Insightly. Continuing on with my discussion with Zeke Silva, Sr.

Remote Working 98

Remote Working Prioritization Communication Stakeholders 98

Red Star Kim

SEPTEMBER 29, 2023

Differentiation is a critical aspect of professional services marketing and is no different in personal brands. A key consideration is the value a brand delivers to its customers or clients. It was interesting to compare these lists with responses to “How do you think M&BD is perceived at your firm?”.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

QYMATIX

MARCH 12, 2024

According to the Federation of German Wholesale, Foreign Trade and Services (BGA), wholesale and foreign trade companies are increasingly realising the potential of using artificial intelligence. This article will look at AI-based customer and buying decision analysis. from an inventory management or ERP system).

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

Red Star Kim

JANUARY 28, 2024

We welcomed delegates from legal, accountancy and financial services firms. And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com). Their roles included: team leaders, partners, functional experts and compliance professionals.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Red Star Kim

MARCH 17, 2023

I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. He shared his views at a webinar earlier today.

Marketing 130

Marketing Transportation Leadership Digitalization 130