Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. These are not aligned to professional services marketing.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Apptivo

DECEMBER 7, 2022

Nurture Leads to grow faster. An important question in a world obsessed with customer experience, customer satisfaction, customer delight and customer retention is, what influences the outcome and how to ensure the same? Here are some key details that will make lead nurturing as easy as pie. Tracking Lead Sources.

B2B 96

B2B e-Learning Leadership Media 96

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. A company goes to an external agency (or its internal marketing team) for help to develop more business.

Decision-making 130

Decision-making Marketing Business Planning Management 130

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And they have every right to be. And finally, when they’re ready to talk to sales, they contact you. Set a marketing goal. Easy, right?

B2B 129

B2B Marketing Acquisition Media 129

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Zendesk

JUNE 29, 2022

Your marketing strategy? Filling up faster than you can make outreach calls. Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales. And it’s up to your sales team to take them the rest of the way.

Media 98

Media Software Software Digitalization 98

Mike Kunkle

JULY 4, 2022

There’s still a lot of talk these days in the sales enablement community and the market at large about the need for sales and marketing alignment. If it sounds as if I’m ignoring the need for top-down support for enablement from company executives and especially sales leadership – trust me, I’m not.

Sales Management 130

Sales Management Management Sales Sales Training 130

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Zendesk

JANUARY 28, 2022

If you want more customers, you need an organized lead funnel. In this piece, we’ll take you through the ins and outs of a successful lead funnel and why your job doesn’t stop at lead generation. What is a lead funnel? Lead generation funnel. That is the key difference between lead and sales funnels.

CRM 98

CRM Software Software Small Business 98

Apptivo

JUNE 8, 2023

Sales Funnel: A gist! How does a sales funnel work? Sales Funnel Lifecycle 4. Every step of the sales funnel explained 5. How does Apptivo CRM software help to build sales funnel stages? Footnotes Sales Funnel: A gist! Sales funnel has always been a buzz among the marketers and salespeople.

Advertising 52

Advertising Sales Decision-making CRM 52

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. Strategic change takes time and energy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

Marketing 71

Marketing CRM e-Learning Media 71

SuperOffice

APRIL 7, 2022

Finding the perfect fit for your brand helps you get better leads and make more sales. Because the right leads result in faster sales cycles, greater customer retention rates, and a higher number of loyal brand evangelists. When it comes to getting ahead in today’s market, timing is everything.

B2B 93

B2B CRM Sales Decision-making 93

SuperOffice

FEBRUARY 8, 2021

So, you’ve built a website that drives leads and sales. In this article, we’re going to share 12 tips for managing your marketing campaigns , coordinating sales efforts, and storing all customer information in one place without turning to an all-in-one CRM. Does your business need a CRM platform?

CRM 100

CRM Management Remote Working Communication 100

Hubspot Sales

JULY 28, 2021

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive.

Sales 114

Sales Advertising Decision-making Marketing 114

PandaDoc

NOVEMBER 16, 2023

Every second counts — the pressure is on, and each word in your sales quote matters. Your sales pipeline is clogged, and your golden opportunities are wasted. Key takeaways CRM with an integrated quoting process reduces response time to customer inquiries, which is essential for achieving a cutting-edge sales pipeline.

CRM 52

CRM Software Software e-Learning 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

PandaDoc

APRIL 3, 2023

Even if you hire the best sales reps , this doesn’t guarantee success. You need to train them and equip them with the right strategies and tools to succeed, such as the right CRM system , and a sales playbook. In this article, we’ll be concentrating on the latter: the sales playbook and its role in the sales cycle.

Negotiation 52

Negotiation Sales Decision-making Communication 52

Zendesk

JUNE 11, 2021

The concept of a “sales funnel” is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way.

Sales 86

Sales B2B Advertising Media 86

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. With the help of this guide, you’ll discover exactly what lead generation is. You’ll be better equipped to implement a strong lead generation strategy within your business. What is a lead generation strategy?

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Release time to become a more proactive Marketing and Business Development Executive. What does proactive look and feel like?

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

Sales 114

Sales Decision-making CRM Value Proposition 114

Arpedio

JUNE 15, 2023

Account-Based Selling Technologies – The Key to Revenue Growth ← Back to blog Account-based selling technologies are not just a flash in the pan – they’re here to stay– and if your company hasn’t already invested in these cutting-edge tools, now is the time. Table of Contents 1. What is Account-Based Selling Technologies?

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Showpad

NOVEMBER 17, 2020

As your marketing team is preparing for a new fiscal year, it’s the time to bring everyone together to reflect on how well your marketing content performed this year. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

Marketing 98

Marketing Brainstorming Decision-making CRM 98

DemandFarm

AUGUST 31, 2023

Yes, sales, as we knew it, is history! Welcome to the digital age of sales! Because diving head-first into the digital sales ocean isn’t just about chasing the latest technology; it’s about genuinely understanding your customer. As Julie Lentz, Head of Industry Retail Sales, Google puts it: “ Selling is a science, and an art.

Digitalization 52

Digitalization Retail Sales Decision-making 52

Showpad

DECEMBER 16, 2021

Meet Pedro Correia, Sales Enablement Lead at IFF. In this interview, Pedro shares the innovative ways IFF is integrating technology into the sales training and content process , from information tagging to augmented reality and AI. Our last area of focus, and probably the most relevant, is customer engagement.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. In this article, we explore a host of solutions designed to help SMEs streamline their processes, boost productivity, and drive revenue growth. This makes it easier to invest in the right software without breaking the bank.

Small Business 52

Small Business Software Software Marketing 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Tracking source to sale. Newsletters are near the top of the marketing funnel.

CRM 155

CRM Marketing Decision-making Advertising 155

Hubspot Sales

OCTOBER 14, 2019

When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding. When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding. As a B2B sales professional, it is important to develop a sales process that works for your business, prospects, and overall goals.

B2B 133

B2B Value Proposition Decision-making Sales 133

PandaDoc

APRIL 24, 2023

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy? You’ve come to the right place!

Sales 52

Sales e-Learning Onboarding Software 52

Brooks Group

FEBRUARY 28, 2023

Did you know that, according to some research, your sales reps may only spend 39% of their time setting up and closing deals with potential customers? This average time may seem low, but it does not indicate a lack of effort from your sales reps. Read on to learn some of the sales industry’s most vital information and tricks!

Artificial Intelligence 52

Artificial Intelligence Sales Sales Training Advertising 52

Hubspot Sales

MAY 7, 2020

Let's say your marketing team is crushing it. At the same time, your sales time is not feeling the effects of their efforts and are spending more time prospecting when they should be closing. In many organizations, a disconnect happens between marketing and sales: The sales team says that leads coming in are unqualified.

Sales 102

Sales Decision-making CRM Sales Analytics 102

Arpedio

MAY 23, 2023

Sales Coaching – Make Every Sales Rep a Top Performer ← Back to blog Coaching sales reps is vital! And therefore, this blog post is going to be all about sales coaching: What is it, what’s the value, and what does it take to make every sales rep a top performer.

Sales 52

Sales Account Management Stakeholders CRM 52

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. If you absolutely can’t avoid it and find yourself needing to resize and retool your sales force again at this time, I have some advice that I hope might help. This is a post I never wanted to write.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Hubspot Sales

JUNE 27, 2018

What other industry requires you to cold call dozens of leads every day -- only to close approximately five deals in your first year (if you're lucky)? By most estimates, 87% of real estate agents fail within the first five years. You loved the idea of "being your own boss" while making more than you did at your last job.

Value Proposition 144

Value Proposition CRM Business Planning Profitability 144

Zendesk

APRIL 18, 2022

The sales industry can’t stop talking about lead generation. Lead generation is the one aspect of business that we may never fully understand. There are hundreds of successful lead nurturing and sales plan templates once a lead is found, but even the most successful companies struggle with gathering leads in the first place.

B2B 98

B2B B2C Software Software 98

Brooks Group

MARCH 6, 2023

Technical Sales Manager Skills The sales manager plays an important role in any organization. Besides having soft skills, communication skills, and other common skills to boost sales performance, some technical skills are required for consistent success. Customer Satisfaction 10.7%

Sales Management 52

Sales Management Management Suppliers Sales 52