Strategic Account Management Association

APRIL 5, 2021

By Jacques Sciammas, President, Selling to Executives. In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. The 10-K report: Why bother? And it’s true.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Mike Kunkle

AUGUST 8, 2023

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources. Release time to become a more proactive Marketing and Business Development Executive.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. A strategy that has gained significant traction in recent years is Account-Based Selling (ABS).

Advertising 52

Advertising Sales CRM Media 52

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. If you absolutely can’t avoid it and find yourself needing to resize and retool your sales force again at this time, I have some advice that I hope might help. Strategy First. Engage your employees.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Brooks Group

JUNE 2, 2023

Action Plan for Sales Target Achievement – 4 Steps As we round out the first half of the year, it’s a great time to regroup, recalibrate, and prepare our sales teams to hit the year-end sales goals we’ve set for them. Maybe your sales team has veered slightly off track since the target was set?

Sales Training 70

Sales Training Sales Negotiation Meetings 70

Red Star Kim

JUNE 15, 2023

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Others may find that the M&BD team is responsible for research. Here is a preliminary list but I’d be keen to know what sources you would add.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 15, 2024

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. One key aspect of this pursuit is understanding and effectively implementing sales methodologies that align with modern buyer behavior and preferences.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Showpad

AUGUST 4, 2020

How do you scale sales enablement? And what’s your role as an executive? Welcome to the fourth post of this blog series for executives, where I will take you on a scalability journey. First, we talked about how enablement could be your engine to drive digital transformation.

Sales 140

Sales Digital Transformation Onboarding Government 140

SalesGlobe

SEPTEMBER 1, 2022

Change Management Best Practices. So as Gail mentioned, I worked for a specialty retailer for about 18 years, I worked in human resources and sales, but more importantly, worked in change management, as well as process improvement strategic planning. Gail Wright . Hi my name is Gail Wright, and I am a consultant with SalesGlobe.

Management 52

Management Stakeholders Retail Communication 52

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130

Media Marketing B2C Stakeholders 130

Showpad

JULY 21, 2020

Welcome to the third post of this blog series for executives. In this edition, I’ll be discussing why you as an executive in a sales, marketing or CX leadership role play a mission-critical part when it comes to making sales enablement successful in your organization. . And that requires adoption.

Management 139

Management Leadership CRM Sales 139

Arpedio

APRIL 3, 2024

Solution selling is a sales methodology focused on addressing the specific needs and challenges of customers by providing comprehensive solutions rather than simply selling products or services. What is Solution Selling?

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

OnStrategyHQ

DECEMBER 21, 2023

A gap analysis examines the key gaps in your organization’s current state – like capability , resources , or talent – that you need to overcome to achieve your desired future state. The three core questions you need to answer as you conduct a gap analysis are: Where are we today ( our current state )?

Software 52

Software Software Construction Organization 52

Arpedio

APRIL 27, 2023

From Strategy to Execution with Sales Enablement ← Back to blog In this blog post, we’ll explore what sales enablement is, why it’s relevant for sales professionals, and how sales enablement software can help to support your sales team. What is Sales Enablement?

Sales 52

Sales Software Software Sales Training 52

Help Scout

APRIL 29, 2021

Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. Your culture is the set of beliefs held by your employees about your company: who and what it is for, what it values, and how they act in response to those beliefs.

Decision-making 139

Decision-making Customer Experience Profitability Organization 139

DemandFarm

AUGUST 11, 2023

Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns. Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Brooks Group

NOVEMBER 10, 2023

Sales leaders, the driving force behind a company’s revenue generation, understand that time is of the essence. The longer it takes to close a deal, the more resources are invested, and the more opportunities for competitors to swoop in. In a dynamic and competitive world, sales efficiency is paramount.

Value Proposition 52

Value Proposition Negotiation Sales Decision-making 52

PandaDoc

APRIL 24, 2023

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy?

Sales 52

Sales e-Learning Onboarding Software 52

SalesGlobe

NOVEMBER 19, 2021

As we adapt a new way of conducting business and sales with continued limited in-person contact, hybrid work locations, and curtailed business travel, companies are forced to make short-term changes to allow for disrupted supply chain and shifts in customer demand. Top Sales Effectiveness and Sales Compensation Issues.

Sales 96

Sales Supply Chain Acquisition Organization 96

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts. Let's talk!

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. In both our careers, we have seen sales and marketing joined at the hip; although sometimes siloed, they have traditionally worked together in parallel.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Brooks Group

JULY 14, 2023

In a rapidly changing world, the success of your business may depend on one key factor: how effective the company’s sales leaders are. Good sales leaders (vice presidents of sales) are simply more effective. Sales leaders are no exception. Every sales professional knows that a good attitude can get you far.

Sales Training 52

Sales Training Virtual Selling Sales Decision-making 52

SalesGlobe

MARCH 21, 2023

We recognize the critical role that sales compensation plays in driving growth and maximizing performance. We also understand that creating a top-tier sales compensation program is essential for companies that want to retain high-performing salespeople and boost sales growth.

Sales 52

Sales Innovation Acquisition Profitability 52

Hubspot Sales

MAY 30, 2019

We know that best-in-class sales organizations use a consultative sales process. A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. Consultative Sales Process. Have I reached the executive sponsor?

Procurement 106

Procurement Negotiation Sales Leadership Sales 106

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. But understanding the competition is a core function of M&BD teams. But understanding the competition is a core function of M&BD teams.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

SalesGlobe

MARCH 30, 2023

Before making incentive compensation changes (plan design changes, alignment and pay levels) make sure you have your organization structure figured out and your coverage model well-defined. The best method that we have found to address this is using clear and transparent communications.

Acquisition 52

Acquisition Shareholders Communication Investors 52

Zendesk

JANUARY 18, 2022

Most businesses strategize sales through the eyes of the customer. What are the best upsell strategies? That’s where sales and operations planning (S&OP) comes in. Ideally, this process aligns the company’s financial plan with the supply and demand of the current products. What do customers want?

Supply Chain 52

Supply Chain Logistics Finance Decision-making 52

DemandFarm

APRIL 11, 2023

It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively. However, adopting Digital solutions for your Key Account Management process comes with its set of challenges. Challenges in adopting Digital Key Account Management for Sales Enablement 1.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Below, we’ve gathered our highlights and key takeaways from our time at #SAMAcon 2023.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? By adopting the right sales methodology, you can unlock your sales team’s full potential.

Sales 52

Sales Account Management e-Learning Decision-making 52

Miller Heiman Group

AUGUST 14, 2019

Based in Germany, she’s an authority on sales enablement and sales performance, as well as an award-winning blogger, international keynote speaker and co-author of the book, “ Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force ,” with Byron Matthews, president and CEO of Miller Heiman Group.

Sales 67

Sales Organization 67

Mike Kunkle

AUGUST 30, 2023

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. Why ABM is essential to your business. ? Back to blog. For key or strategic accounts, does it matter if marketing works with sales? MARCH 4, 2021. March 4 2021. Absolutely yes! Account-based marketing (ABM) revolutionized marketing. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Revegy

FEBRUARY 4, 2020

In a recent webinar conducted with Revegy, a leading technology platform for customer revenue optimization, and FinListics, the solution for financial analytics that power insight-led sales, top-performing sales leaders indicated that being a trusted advisor is more elusive than most sales and account managers think.

Finance 64

Finance Investors Financial Services Account Management 64