What is Bottom of the Funnel (BOFU)?
Upland
AUGUST 30, 2023
The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel. In this article, we will delve into the concept of the marketing funnel, the bottom of the funnel. What Is The Marketing Funnel? The marketing funnel is also known as the sales funnel.
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