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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement.

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How to Resize and Retool Your Sales Force

Mike Kunkle

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Strategy First. Brainstorm creative options with team members. Will some people or teams handle opportunities and accounts up to a specific size, with executive lead gen or key account management done by others?

Sales 130
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. There were some common threads demonstrating the huge contribution these varied individuals make to their teams. How do you measure up?

Marketing 130
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Soft skills revisited – with a leadership perspective

Red Star Kim

New soft skills for remote working. The shift to remote working during lockdown drove the need to develop several new soft skills. Maybe the anxiety of communicating across the ether led people back into push communications and output rather than input mode. Digital body language.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.

Marketing 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

There are many aspects of consulting competencies and attributes: emotional intelligence, analytical, problem-solving, delivery of results, leadership, project management, commercial orientation, entrepreneurial spirit, team work as well as functional expertise and market/sector knowledge. | Consultancy.uk

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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. In a post-pandemic, remote first world, enablement’s role, scope and maturity are growing rapidly. Reason #2: Existing B2B selling challenges were amplified and sales forces were not well prepared for remote-only selling scenarios.

B2B 111