Character Matters: Learn How to Become a Better SAM
Strategic Account Management Association
JUNE 1, 2021
Character may sound like a soft topic but Kiel and Garramone’s research shows that character is a critical component of leadership that delivers bottom line results. Leaders believed that the “soft stuff” was nice but unimportant as it does not bring value to the bottom line. Character + Skills = Results. Tough Leadership ?
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