Enablement is Hard. Do It Anyway.
Mike Kunkle
MAY 30, 2023
It’s organizational behavioral change management, for sure, and requires both smart and hard work. The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. It’s like the age-old nature versus nurture debate. This remains true.
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