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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It helps with developing the value proposition by considering three buckets: How your service is the same as competitors?

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Unusually, he has accolades for both customer service and human resources. Guidance is provided on ways to position against the competition although there wasn’t much on the external and internal analysis you might need for this (although there are various tools listed in the toolbox for this).

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What are customer service skills?

MTD Sales Training

When you hear the term ‘customer service’, what connotations spring up? Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind. Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind.

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How to Resize and Retool Your Sales Force

Mike Kunkle

If your business model includes SaaS or ongoing revenue streams, flow transactions or purchases, speak with your largest customers to understand not only their condition and how you can support them, but also how their current state may impact you. Similarly, Flevy.com provides a tremendous number of resources. Sales Force Structure.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot Sales

on my Twitter and received a myriad of responses and real experiences, many of which I’ll share below. Multiple income streams can provide security and a level of freedom that, in a way, make things more certain,” shared Hufford. Companies don't become great when times are good; they become great when times are difficult.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Culture shock and the never-ending “to do” list Some of the delegates described the “culture shock” they experienced as they entered a M&BD role in the professional services sector. This is a common theme when M&BD people move from another sector into professional services.

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