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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It encompasses the motivation, need, and desire behind any activity.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. The technology giant had already decided to invest in a sales enablement platform, which was live when the pair joined.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Getting personal: How AI will help businesses understand customers better

Zendesk

Things move fast in the world of AI, and that pace of change evokes mixed feelings for people working in customer support. While the technology shows obvious potential for helping businesses provide richer customer experiences, it also spawns concerns about the unknown. That idea has driven Zendesk’s AI offerings, she said.

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Implementing Account-Based Selling in Your Sales Process

Arpedio

In this blog post, we will explore the key principles and steps involved in implementing ABS in your sales process, providing you with a comprehensive guide to elevate your sales success. Understanding Account-Based Selling ABS is a strategic framework that aligns sales and marketing efforts to target and engage high-value accounts.

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Improving operations through customer-centricity with Wine.com’s Addie Wallace

Zendesk

That experience can be just as challenging online, which is why Wine.com places great value on delivering a stellar, personalized customer experience. For example, Wine.com provides live assistance from sommeliers to guide customers toward the right wines.

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The best org chart tools for relationship mapping

DemandFarm

Keeping track of who influences which decisions and understanding the power dynamics within these organizations. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. Extensive Integration: Compatible with platforms like Google Workspace, Slack, and more.