Remove work-your-marketing-content-into-sales-plays
article thumbnail

5 Ways to Work Your Marketing Content Into Sales Plays

The Center for Sales Strategy

Marketing content isn’t just for branding and lead generation anymore. Consequently, it’s more important than ever that sales teams have access to content relevant to their prospect’s business problems and positions the seller and the organization as thought leaders and subject matter experts.

article thumbnail

What is Buying Intent?

Upland

Not only does it help with sales enablement, but it also helps craft better buyer journeys. As a result, harnessing it is essential in today’s competitive market – more so than ever before. It helps you effectively engage and convert your audience into loyal customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

article thumbnail

A Guide to Sales Enablement AI 

Upland

And now, savvy sales leaders are using generative AI , too. All you need is the right sales enablement AI tool. Ready to dive into sales enablement AI? What is sales enablement AI? Like other forms of AI, sales enablement AI helps sales teams automate everyday tasks… tasks that take away from the actual selling.

article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. This is historically the role they have played. SAMs however have a much more important role to play. Service teams generally have that expertise but can’t scale as broadly as your SAM community.

article thumbnail

Enablement is Hard. Do It Anyway.

Mike Kunkle

It’s organizational behavioral change management, for sure, and requires both smart and hard work. The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. Therefore, enablement is hard work. See what I did there?

article thumbnail

How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

Showpad

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We But then we had to put everything on hold.