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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Here are five things you can do to get back to the fundamentals with your most strategic customers: . #1: 1: Normalize the new dynamics and establish new expectations. Turning lemons into lemonade. Why is this important?

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights. Developing a relationship strategy.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

However, many have pivoted and transformed themselves by, for example, providing office spaces for people in need of a quiet working environment. Although we all look forward to interacting with humans again, we know that the end of the pandemic will not mean a return to normal. Disruption Leads to Innovation.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Why are questions so important? (Questioning skills)

Red Star Kim

Mahatma Ghandhi is attributed as saying “If you don’t ask, you don’t get”. Mahatma Ghandhi is attributed as saying “If you don’t ask, you don’t get”. You push when you tell people – you are using your energy. But you pull by asking people – you ignite their energy. Questioning skills).

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In sales, it means staying focused. In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. But it’s tough.

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