Zendesk

FEBRUARY 16, 2022

That’s why you need a go-to-market strategy. We’ll take you from product conception to launch, with the expert tips and tricks you need to develop a foolproof go-to-market strategy and framework that fits your sales methodology. What is a go-to-market strategy? How to build a go-to-market strategy plan.

Marketing 52

Marketing B2C CRM Media 52

Zendesk

MARCH 9, 2022

According to Forbes , business development (BD) is “the creation of long-term value for an organization from customers, markets, and relationships.” BD isn’t sales, but it helps improve sales; it’s not marketing, but it improves marketing. This research can encompass: Market/industry trends. Brainstorming.

Brainstorming 98

Brainstorming CRM Stakeholders Software 98

Nutshell

JUNE 12, 2024

Additionally, a good strategy is easily understandable and actionable, meaning you could brainstorm actionable tactics by referring to it. Strategy : A B2B software company wants to increase the rate of customer retention in the next quarter. This leads us to our next definition. What are tactics?

CRM 71

CRM Prioritization Brainstorming B2B 71

Zendesk

AUGUST 23, 2023

While Hutson points out that AI will disrupt both the marketplace and the job market, it will also boost productivity by automating mundane, time-consuming tasks, thus freeing workers up to focus on issues that require the human touch. For example, Hutson uses an AI tool to transcribe interviews, saving him hours of time.

Artificial Intelligence 52

Artificial Intelligence Brainstorming Software Software 52

Insightly

SEPTEMBER 27, 2023

At face value, an annual CRM support plan seems like an unnecessary expense that could be better allocated toward revenue-producing activities, such as this year’s marketing budget. Granted, a good CRM consultant may be more conversant when it comes to sales pipelines, and he or she should certainly know the software.

CRM 52

CRM Onboarding Brainstorming Software 52

Insightly

SEPTEMBER 27, 2023

At face value, an annual CRM support plan seems like an unnecessary expense that could be better allocated toward revenue-producing activities, such as this year’s marketing budget. Granted, a good CRM consultant may be more conversant when it comes to sales pipelines, and he or she should certainly know the software.

CRM 52

CRM Onboarding Brainstorming Software 52

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Brainstorm potential digital products Decide what kind of digital products you want to sell and determine what your offerings will be. Then, you can use market research (which we cover below) to give some early validation to your product choice.

Digitalization 111

Digitalization Computers and Electronics Media Brainstorming 111

Agile CRM

DECEMBER 2, 2022

Content Planning Tools have evolved over the years to become an essential part of any content marketing strategy. In the past, content planning was a manual process, with marketers relying on spreadsheets and paper documents to create their content plans. Benefits of Content Planning tools. List of 15 Best Content Planning Tools.

Publishing 52

Publishing Media Artificial Intelligence Brainstorming 52

OnStrategyHQ

APRIL 15, 2021

Most often, these trends aren’t obvious without deep market analysis and intuition. It only took us about 10 minutes to brainstorm a few of the megatrends impacting some of our clients and their industries. Historically low interest rates and a shift to working from home has pushed the real estate market into a surge.

Supply Chain 105

Supply Chain Government Logistics Brainstorming 105

Nutshell

OCTOBER 2, 2020

Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. Just because word-of-mouth generated a few leads this month doesn’t necessarily mean that word-of-mouth should be the sole focus of the marketing team, for instance. What are their primary concerns?

B2B 99

B2B B2C Media Software 99

Zendesk

JUNE 18, 2021

The company specializes in automation software for marketing services and products, but it has also used its community forum to build a branded community for marketers looking for answers. Launching a community forum is simple with the right software. Setting up a community forum can be easy.

Brainstorming 98

Brainstorming Software Software Customer Experience 98

Zendesk

FEBRUARY 23, 2024

A customer persona template is a tool businesses use to create a detailed description of their ideal customer based on market research and customer data. This might look like using personas to help create a new marketing campaign or inform your customer service training. What is a customer persona template?

Decision-making 52

Decision-making Brainstorming Media Communication 52

Hubspot Sales

JANUARY 25, 2023

Identifying a problem in an existing market. Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. A niche market is a small, underserved segment of a large and established market. This is how the idea for Uber came about. The rest is history.

Investors 64

Investors Profitability e-Learning Brainstorming 64

Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Software 89

Software Software Brainstorming Customer Success 89

CoSell

JANUARY 25, 2021

Many professionals rely on this bubbling flow of ideas to test-out early-stage solutions, brainstorm options, and get feedback on the spur of the moment. This is ideal for brainstorming, strategizing, and co-creating solutions. Sales teams are using software to make warm introductions. Some tools offer real-time translation.

Brainstorming 52

Brainstorming CRM Profitability Facilitation 52

Zendesk

SEPTEMBER 3, 2021

Done well, customer service can boost market share, customer spend, and even customer acquisition. Do your agents feel they have all the software and tools they need to make their jobs easier? Studies have identified customer service as a key competitive differentiator, even over price, and a key component of customer loyalty.

Remote Working 94

Remote Working Brainstorming Insurance Acquisition 94

Hubspot Sales

NOVEMBER 3, 2023

It doesn’t account for any market or macroeconomic changes that happen. You take into account both quantifiable insights like historical data and less ‘tangible’ aspects like years of experience, opinion, and potential market risks. Looking at market trends, including the financial situation of their target customers.

Artificial Intelligence 83

Artificial Intelligence Supply Chain Sales Decision-making 83

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Digitalization 101

Digitalization eCommerce Finance Internet 101

Blue Canyon Partners

OCTOBER 13, 2020

You may find new ways to serve your customers, target new markets, or change how you do business. Developing innovative next level technologies to leapfrog your core market Entering and bringing innovation to adjacent markets Creating innovative new business models to capture more value. Adjacent Markets.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52

Blue Canyon Partners

OCTOBER 13, 2020

You may find new ways to serve your customers, target new markets, or change how you do business. Developing innovative next level technologies to leapfrog your core market Entering and bringing innovation to adjacent markets Creating innovative new business models to capture more value. Adjacent Markets.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52

Hubspot Sales

DECEMBER 12, 2019

Information technology (IT) consultants implement and manage new technologies, such as systems integration, software development and management, and enterprise architecture. As an IT consultant, you might help businesses figure out what software to invest in and how to use it to meet goals, solve challenges, and implement important changes.

Healthcare 112

Healthcare Supply Chain Software Software 112

Zendesk

OCTOBER 4, 2023

AI refers to the ability of computers and software to assist with, and sometimes perform, cognitive tasks humans are traditionally responsible for. Together, these techniques and algorithms help the software “think,” better comprehend customer requests, and enhance support. See some examples of these applications below.

Artificial Intelligence 52

Artificial Intelligence Decision-making Brainstorming Software 52

Hubspot Sales

JUNE 24, 2019

This was an epidemic in pre-SaaS software (and still happens, even in SaaS). It reduced the friction to implement software or move to a different vendor if one overpromised. By paying over time, software companies are incented to keep customers happy, rather than extract as much money upfront as possible.

Performance Review 101

Performance Review Sales Brainstorming Investors 101

Aepiphanni

MARCH 11, 2021

Ways to better meet project deadlines: Invest in a project management software that fits the work flow of your company. Give a deadline for the brainstorming and ideation stage, for the production stage and the implementation stage. Ways to better listen to your market: Use the channel that they frequent the most.

Brainstorming 40

Brainstorming Prioritization Communication Software 40

Zendesk

APRIL 18, 2023

For example, marketing might own the interest stage of the journey, and their role would be to drive the customer to a service page using ads or social media posts. You send out a customer survey and find that your website’s payment software is inadequate. Support agents know they must answer customer queries post-purchase.

Customer Experience 98

Customer Experience Advertising Media Brainstorming 98

OnStrategyHQ

MARCH 25, 2022

Identifying your strengths and weaknesses, paired with market opportunities, creates the foundation for what your organization needs to work on or capitalize on to see success. Think of current and new opportunities: what current markets could be penetrated more deeply, and what new markets could be waded into?

Procurement 98

Procurement Brainstorming Organization Construction 98

Planview

APRIL 18, 2022

As a software company, Planview offers a variety of solutions that help companies focus on the right work to achieve business success. We also use Instant Coffee to brainstorm and collaborate in our meetings. Which leads us to our April employee spotlight where we follow a day in the life of a Solutions Consultant at Planview.

Brainstorming 98

Brainstorming Meetings Innovation Software 98

Zendesk

MARCH 12, 2021

What we do in our communities and companies profoundly affect our shared landscape—the policies we make, the way our markets respond, the impact on our personal lives—and this, in turn, affects how we respond to crisis. Software is the value-add. Join us: Zendesk x Pop-Up Magazine present: The Digital Tipping Point ].

Digitalization 98

Digitalization Publishing Brainstorming Insurance 98

ACT

FEBRUARY 2, 2023

For instance, a customer relationship management (CRM) system can help marketing and sales teams share and streamline valuable customer data and insights. That, in turn, helps marketers identify opportunities to send targeted offers and discounts to customers.

Remote Working 52

Remote Working Small Business Brainstorming CRM 52

Showpad

JUNE 15, 2020

Rather than talking at your sellers for hours on end, encourage participation by opening up the discussion and allowing them to share knowledge with one another and brainstorm solutions together. Without product teams, there’s nothing to sell; without marketing, salespeople don’t have collateral to engage buyers. Interactive sessions

Sales Training 83

Sales Training Interpersonal Skills Sales Brainstorming 83

Insightly

APRIL 15, 2021

Getting buy-in from leadership may not be an easy task, especially when your sales and marketing teams are not aligned. Using diagramming software, a whiteboard, or even pen and paper, capture each stage of the customer buying process (step two) and related psychographic information (step three). Map the customer buying process.

Decision-making 98

Decision-making Sales Brainstorming Leadership 98

ClearPoint Strategy

AUGUST 9, 2021

Change is inevitable and having the flexibility to deal with unexpected market mutations can mean the difference between survival and extinction for an organization. T)echnological: How innovation and development evolve a market or industry. In software, it might be called a Disaster Recovery Plan or a contingency plan.

e-Learning 98

e-Learning Government Remote Working Brainstorming 98

CoSell

AUGUST 7, 2020

Be on the lookout for: • New technology needs • Emerging markets • Under-served territories Threats Stay ahead of potential threats by noticing them fast. Is this person or organization a competitor in: • Technology • Market share • Geographic region • Ideal customer profile 03. How can we popularize best practices? •

Prioritization 52

Prioritization Decision-making Profitability Brainstorming 52

Zendesk

SEPTEMBER 3, 2021

Done well, customer service can boost market share, customer spend, and even customer acquisition. Do your agents feel they have all the software and tools they need to make their jobs easier? Studies have identified customer service as a key competitive differentiator, even over price, and a key component of customer loyalty.

Remote Working 52

Remote Working Brainstorming Insurance Acquisition 52

Shapecast

FEBRUARY 17, 2021

Remember that while it can be easy or enticing to focus primarily on go to market and revenue objectives, many of the most effective organisations have a balanced set of objectives covering all aspects of the organisation. Are there wild assumptions being made about the state of the market, customers or the proposition?

Shareholders 52

Shareholders Stakeholders e-Learning Brainstorming 52

Zendesk

JUNE 10, 2021

This year, while Zendesk employees won’t be dancing down San Francisco’s Market Street alongside a parade float, or marching with ShoutOut in Dublin, we’re celebrating Pride throughout the summer with a series of internal events and by sponsoring the annual WorldPride events held in Copenhagen and Malmö this August.

Brainstorming 52

Brainstorming Software Software Healthcare 52

Zendesk

FEBRUARY 17, 2022

Research shows that lead magnets are incredibly effective lead generation tools: 50 percent of marketers experience higher conversion rates when they use lead magnets. Say you sell accounting software for a startup, and entrepreneurs are one of your target customers. The reason? A lead magnet is helpful when it focuses on the customer.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98