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The Importance of Change Management in Account Planning

Upland

A lthough change can be scary, difficult and potentially costly if not managed correctly, it is ultimately the key to achieving higher win rates, championing large buying groups, and growing revenue. A key piece to accomplishing that simplified approach is an effective change management plan, and consistent ongoing execution.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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5 Ways to use ChatGPT with Altify for High Value Insights

Upland

In this article, we will delve into the realm of how Altify and Chat GPT can empower sellers and customer success teams by streamlining research on personas and industries, optimizing discovery and qualification, mastering sales methodologies, harnessing competitive intelligence, and facilitating effective summarization of calls and actions.

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New Study: Customer Experience Best Practices

Miller Heiman Group

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. Customer loyalty. Customer Experience Practices Translate Strategy Into Action. Executives Walk the Talk.

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7 Powerful CRMs and Use Cases for a Growing Business

Hubspot Sales

There are a number of customer relationship management (CRM) tools on the market today, each of which comes with many features, integrations, and capabilities. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes.

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M&A Growth Strategy

Flevy

Customer Experience Strategy. Customer and Partner Readiness. Pricing Management. The M&A Growth Framework facilitates in finding growth opportunities, aligning them with Go-to-Market Strategy, reinforcing Customer Experience, and enabling Organizational Readiness for Post-merger Integration after the M&A.

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Reimagining security and productivity with Zendesk and AWS AppFabric

Zendesk

Many businesses rely on Zendesk to manage their customer conversations and create satisfying service experiences. Unfortunately, those experiences can get quite complicated the moment you leave the Zendesk application. Zendesk and AWS AppFabric AppFabric facilitates easy querying of information across apps.