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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. Experience in stakeholder management and funding is also desirable. This compares to 8.3%

Meetings 130
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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. The B2B buying journey is getting longer and more complex.

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The Deal Desk: Sourcing Internal Expertise to Close Complex Deals

Hubspot Sales

Again, you might include stakeholders from departments like sales, legal, product, and finance. Profit can tell you whether the data and insight from the stakeholders at your deal desk are actually paying off. A well-constructed, active deal desk can be a major asset to your sales org. Who do you want to involve?

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Inside vs. Outside Sales: Redefining the Sales Structure

Xant

Some constructs of field selling are canonical, like conference room meetings and stakeholder meetings. Field reps work to get stakeholders into one room, where the decision-making happens between the champion, boss, and the approver. The Death of the Conference Room Meeting.

Sales 99
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Julie’s story – how she moved from a career as a construction lawyer to lead a variety of M&BD programmes – kept us all entranced. Delegates heard stakeholder research on how to maximise ROI in social strategies. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.