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How Leading Finance Executives Drive Transformative Growth

SBI Growth

SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following.

Finance 133
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Who owns customer experience in a company?

Freshworks

In many organisations there is an ongoing debate, and power struggle, about who should own the customer experience – is it marketing, operations, or does it sit with the CEO? Knowing its importance, this article looks at what the best approach is for owning the customer experience and the implications it has on customers.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

Sales 258
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

ACT

In other words, most businesses will see a drop in sales and revenue during such periods, resulting in cash flow challenges. Given that most small businesses are already cash-strapped, it becomes even more challenging to cater to changing customer needs and drive sales. Adapt to changing customer needs with Act!

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Thank You, Customer Success, for Uniting Marketing and Finance

Geehan Group

During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success. According to the Customer Success Association , “Across the SaaS B2B sector, the choice is becoming clear.

Finance 52
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Tier 3: People Development.