Flevy

MARCH 17, 2024

In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning. By setting clear milestones and leveraging real-time communication tools, the company was able to make quicker decisions and accelerate development phases.

Management 52

Management Digital Transformation Innovation Prioritization 52

Flevy

MARCH 19, 2024

It reflects an organization’s ability to manage, prioritize, and convert ideas into viable products or services, ensuring a consistent flow of innovation. This strategic focus on nurturing and managing the innovation pipeline underpins an organization’s resilience, adaptability, and ability to explore new growth avenues.

Innovation 52

Innovation Management Digital Transformation Prioritization 52

Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Flevy

MARCH 20, 2024

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Flevy

MARCH 21, 2024

Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. Challenges to Effective IP Strategy & Management Executives and senior managers face several challenges in developing and implementing an effective IP Strategy.

Management 52

Management Digital Transformation Innovation Negotiation 52

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Flevy

FEBRUARY 19, 2024

We aim to shed light on how these KPIs can enhance decision-making processes , inform strategy formulation , and drive operational improvements. In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

FEBRUARY 20, 2024

This article will delve into the vital role of Competitive Benchmarking KPIs in empowering organizations to make data-driven decisions. Relevance : Profit margin benchmarking is crucial for assessing how well an organization is managing costs relative to competitors, which can inform pricing and cost management strategies.

Management 52

Management Digital Transformation Profitability Decision-making 52

Flevy

MARCH 18, 2024

The objective of this article is to illuminate the critical role of R&D within organizations, emphasizing how Key Performance Indicators (KPIs) associated with R&D can guide strategic decision-making, facilitate the formulation of effective strategies, and drive operational enhancements. Anatomy of a Strong KPI.

Management 52

Management Digital Transformation Innovation Decision-making 52

Flevy

MARCH 19, 2024

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” Ohmae’s 3C Model (Strategic Triangle) has its applications in Strategic Planning, Market Analysis , and guiding Decision-making processes. This can be done by using various digital tools, questionnaires, and techniques.

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

PandaDoc

APRIL 3, 2023

Benefits of sales training for sales teams and their managers Sales training is beneficial for all members of a sales force, and investing in it can have many benefits and aid in establishing a culture of growth and support. With a defined and clear structure, staff can make useful decisions without the constant supervision of their manager.

Sales Training 98

Sales Training Management e-Learning Construction 98

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. All of this was important information to know to help make our marketing efforts more effective, but this type of data pales significantly when compared to what can be done in the digital environment.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Insightly

APRIL 28, 2021

A marketing operations manager. A public relations manager. Dynamic marketing teams can use project management software to better collaborate and communicate, and, ultimately, ensure business success. . . How do you know if you need project management software? Yet, it’s no excuse for poor project or time management.

Management 84

Management Remote Working Onboarding Software 84

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Strategic Communications

FEBRUARY 21, 2024

Changing Roles and Skills Marketing Roles Marketers are evolving into roles that focus more on strategy , data analysis, and leveraging AI for decision-making rather than being displaced by GenAI. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost.

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

DECEMBER 14, 2022

Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers. Understanding the decision-making process that takes place within your target B2B environment is obviously critical. Managing Remote Staff. Direct Mail in the Digital Age.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

MARCH 31, 2022

Decisions need to be made based on considerations of both employee and customer needs and preferences—and the organization’s mission. If you explain your philosophy and approach, organizations are more likely to understand and respect a “no” decision. Some Best Practices.

Investors 52

Investors Decision-making Publishing Government 52

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. There is more information on branding theory Book review – Managing Brands (kimtasso.com). There are numerous commercial research agencies who publish industry and sector benchmarks and reports.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

PandaDoc

APRIL 21, 2023

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it. What is strategic account management? Key accounts are the 20% of accounts that generate 80% of your company revenue.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Zendesk

OCTOBER 2, 2023

IT leaders have been responsible for keeping systems up to date and managing security issues. While digital transformation and systems integration are a constant, customer and employee experience, AI and data security top of mind for IT leaders.

Cybersecurity 76

Cybersecurity Digital Transformation Investors Prioritization 76

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

JUNE 2, 2022

Clearly, if I was a network executive and built my schedule based on my beliefs and preferences, I would have been at risk of making a very bad decision. Don’t make assumptions. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. That’s dangerous.

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Strategic Communications

AUGUST 24, 2023

personal example) to make a point to support a recommendation about what you should do in terms of communicating with an audience; developing or changing a product; improving, adding or eliminating a service, etc.? We work with clients to plan, create and publish high-quality, unique content. We need to ask them!

e-Learning 52

e-Learning Communication Media Decision-making 52

Strategic Communications

AUGUST 25, 2022

Are we making it easy to buy? Customer Challenges in Brick-and-Mortar vs. Digital Environments. In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. In today’s digital marketing environment influencers are generally paid supporters of a brand, while brand ambassadors support brands organically (e.g., Managing Remote Staff.

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

JANUARY 9, 2024

The two things that will influence this decision is who the recipient is and the subject line. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates. Your subject line plays a critical role here.

e-Learning 64

e-Learning B2B Communication Publishing 64

Strategic Communications

MAY 31, 2022

It’s more about making consumers, or prospects, believe that what you’re saying is true. Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Whenever you’re making a claim—in a tagline, in copy, whatever!—it Managing Remote Staff.

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Strategic Communications

AUGUST 1, 2023

A New View of the Sales Funnel The dark funnel is a concept that has been making the rounds for some time now in sales circles. The digital sales environment has long lulled marketers into a false belief that they can accurately monitor the customer journey online. might be hidden from marketers. might be hidden from marketers.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Envisio

JULY 17, 2023

They can provide data-driven evidence (and therefore, data-driven decision making) on the effectiveness and impact of projects, which can assist in prioritizing future investments and allocating resources where they can have the greatest positive impact on the community. Infill development was a specific area of success for Ottumwa.

Government 52

Government Energy and Utilities Decision-making Facilitation 52

Strategic Communications

MAY 26, 2022

Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Direct Mail in the Digital Age. ” Why indeed?

Publishing 52

Publishing Digitalization Communication Decision-making 52

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

PandaDoc

APRIL 3, 2023

Your company’s sales managers only have a select number of sales reps to work with, and those reps only have a limited amount of time to close deals. A good sales pipeline management strategy is essential because every potential opportunity uses up your most valuable resource — time.

Prioritization 98

Prioritization Sales Decision-making Government 98

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. Consider implementing the weights for each factor and calculating the overall final values that make up your ideal customer profile.

B2B 98

B2B Sales Decision-making Publishing 98

Strategic Communications

SEPTEMBER 30, 2022

The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Awareness must be converted to positive purchase decisions. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff.

Advertising 52

Advertising Digitalization Publishing Communication 52

Strategic Communications

AUGUST 2, 2022

You will never have a 100% go/no go decision based on any level of research. In business, we always have a certain level of risk we deal with in every decision we make. The goal is to make “well-reasoned” decisions based on the information we have available. Managing Remote Staff.

e-Learning 52

e-Learning Decision-making Publishing Communication 52