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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Commercial Excellence: supports organizational and talent needs, develops and makes available dedicated competency models meeting the requirements of the SV&I organization.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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The OODA Loop

Flevy

Decision Making is critical for every business. Military strategists apply their training and experience to devise battle plans and make quick decisions aimed at achieving specific objectives. The OODA Loop (Observe, Orient, Decide, Act), or Boyd’s Decision Cycle , is considered Colonel Boyd’s most renowned theory.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. I liked the idea of a learning approach to strategy – engage as many people as possible with the strategy so they can adapt and feedback to the leadership team. (On

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). There are more decision makers in the committee, and they are seeking detailed information, case studies, ROI analyses, and robust decision support.

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Relationship Management Guide – Going Beyond the CRM

Upland

It means building out a robust understanding of roles in the decision-making process, how (and to what extent) they exert influence and what priorities are top-of-their-mind. When a deal comes down to the line, it’s the quality of the relationship that gets the seller the phone call when a buyer is making decisions.

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