Remove Decision-making Remove Event Remove Meetings Remove Stakeholders
article thumbnail

What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? Unfortunately, sellers rarely meet the right people.

article thumbnail

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Red Star Kim

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Persuasion can be used to spur someone to action or to make a decision without actually earning their sincere buy-in.

article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. A clever strategy is between the extremes – plan deliberate actions to shape the future but stay close to local events and react to them.

article thumbnail

Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. The need for marketing teams to consider how research, content and events supported fee-earners throughout the sales cycle was explored. Sales meetings.

Meetings 100
article thumbnail

Relationship Management Guide – Going Beyond the CRM

Upland

Gone were the face to face office meetings and networking at industry events, and in their place were hour-long zoom calls with sellers wearing hoodies. Now, however, things have changed. When a deal comes down to the line, it’s the quality of the relationship that gets the seller the phone call when a buyer is making decisions.

CRM 195