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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Numerous studies have revealed a direct correlation between companies with diverse teams and business success and impact. companies in the top quartile for ethnic diversity are 35% more likely to see financial returns above the industry. By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ). There are the obvious cost savings due to reduced travel expenses.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

This name implies buy-in from the executive and the “be-in” mindset. These are the four key components that we see the best companies placing at the forefront of their efforts to accelerate executive sponsorship, which I will detail below. By Dominique Côté, Founder and CEO, Cosawi Consulting.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. It is one of the most optimistic cliches known to man – and with good reason.

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The Importance of Change Management in Account Planning

Upland

A lthough change can be scary, difficult and potentially costly if not managed correctly, it is ultimately the key to achieving higher win rates, championing large buying groups, and growing revenue. Sales leaders often find that commitment to change is the single most important ingredient in a successful account planning practice.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. It notes that employees have a different relationship with the organization from customers. Aims of the book. The internal communications model.

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Strategic Implementation

OnStrategyHQ

Nine out of 10 companies with strategic plans fail to implement them. Get the Free Guide for Agile Implementation & OKR Cycles Get The Guide Tip 2: Make sure your team is aligned with your plan and direction. Strategic implementation is the process that turns your strategy plan into real action.