Remove high-involvement-planning
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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Without account planning, the sales process is reduced to putting basic facts and information into a proposal and emailing it to the prospect.

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Salesforce Account Planning: Turn Data Into Relationships 

Upland

Sold on account planning but don’t know where to start? For many, account planning in Salesforce is a logical next step. Crafting structured account plans complete with vital data from Salesforce makes it easier for sellers to get the full benefit of account planning methodologies and build better relationships.

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Account-Based Selling – What it is and Why it Matters 

Upland

Finally, the sheer number of buyers involved in a large B2B purchasing decision is a significant driver for the increased importance account-based selling can have. How many buyers exactly are involved in complex B2B sales? Large B2B sales deals are not done one-on-one. In ABS, the ICP is highly specific.

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Key Account Management In Life Sciences

ProlifIQ

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space. There are often multiple key decision-makers involved in life sciences accounts.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Over two years the 25-person marketing team introduced market research, marketing planning and analytics. The firm focuses on small firms going through high growth and addresses larger firms’ price increases. This was followed by a series of brand strategy days where five-year plans were developed. Some competitors enjoyed 2.5

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Weekly Roundup: Upcoming Leaders, Sales Prospecting Tips + More

The Center for Sales Strategy

Most companies spend countless hours working on strategy, sales and growth plans, financial plans, and 5-year forecasts, also known as HIP ( High-Involvement Planning™). They have numerous spreadsheets, presentations, and market data to support their plan. Wait a minute.

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Target Account Selling Demystified

Arpedio

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.