The Rise of 'K-everything': How Culture Fuels Business Growth
Hubspot Sales
JANUARY 12, 2024
Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. But the country's cultural impact goes beyond looking good or smelling nice.
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