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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. And we need extensive collaboration with potential suppliers to explore requirements and alternative technologies? We’ve been using e-auctions for 20 years. Figure 5: Most common challenges of virtual selling.

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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

The bottom line: Better SAMs and SAM leaders need better technology – technology to enable them to make informed decisions regarding deployment of scarce pre-sales resources. Often this data is out of date or inaccurate because, once it’s been input, it’s rarely updated. The solution.

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Building Relationship Strategies: Time To Get Personal

Upland

For the information-starved customer, information delivery once had its place – but that time is long gone. When customers evolved to adopt the sophisticated, informed, and discerning profile that they have today, this approach stopped working. These days, our customers have access to all of the information they need.

Suppliers 195
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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week. Pre-existing relationships with competitors that may jeopardise your current status as a supplier.

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The Kraljic Matrix

Flevy

Collaborate with suppliers, or rivals, to manufacture critical components cost-effectively. The aim of the Kraljic Matrix is to inform an organization’s Procurement Strategy. Market Analysis Next, the organization determines and compares the strengths of suppliers against its own strengths based on evaluation criteria.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Capture more spend away from alternative suppliers. The more your clients rely on you, the more difficult it is to change suppliers.

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3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

The Art of Procurement podcast How much do you understand about the buying process, supplier management and procurement? How do they interact internally with stakeholders and externally with suppliers? How do they evaluate supplier performance? If you're like me, not a lot. What challenges are procurement facing?