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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Project management, innovation and technology also play an increasing role.

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The Kraljic Matrix

Flevy

The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. What’s needed in this era is an inclusive, long-term purchasing and supply management strategy.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention. Why should you care?

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Understand the Value You Offer to Your Customer

Holden Advisors

Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. That means quantifying the incremental profit dollars that drop to your customer’s bottom line because they’ve chosen your product over the alternative's. Step 1: Do your homework.

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits.

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How to Win Profitable Government Contracts w/Kizzy Parks, PhD (Ep#125)

Strategic Planning and Management Insights

Recently, she started GovConWinners to help service-based small business owners learn how to win their own profitable government contracts.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. And it’s so practical.