Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

NG Data

APRIL 3, 2024

The Intelligent Engagement Platform, a sophisticated customer data platform, allows for targeted marketing strategies and highly targeted interactions to enhance customer experiences. Source The post Blog: The Power of a CDP in Banking Digital Transformations appeared first on NGDATA.

Digital Transformation 40

Digital Transformation Banking Digitalization Customer Experience 40

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Customer Think

MAY 21, 2024

Seeking new growth opportunities, you identify a promising chance to enter additional markets. Expanding into these markets could boost growth and revenue and solidify your brand’s global presence. It’s a familiar scenario: your business has seen exceptional growth within a specific region.

Marketing 62

Marketing Digitalization 62

CMOE

MAY 9, 2023

For the best women’s entrepreneur blogs across the internet, CMOE has put together these 18 sites for exceptional inspiration, motivation, and advice to help women in business succeed. Popular posts span topics ranging from social media marketing to personal productivity tips. Women’s Net aims to change that.

Finance 52

Finance Leadership Small Business Publishing 52

QYMATIX

DECEMBER 19, 2022

The year is coming to an end, and with that, we present you in this post our five most successful blog articles from 2022. ” With these five posts from our Predictive Sales Analytics blog, we ring in a restful and reflective holiday season and we also want to say THANK YOU. Marketing practitioners talk about “Buying Propensity”.

Artificial Intelligence 52

Artificial Intelligence Sales Analytics e-Learning B2B 52

Customer Think

DECEMBER 16, 2021

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. The post Sales And Marketing Alignment Or Integration?

Marketing 123

Marketing Sales Organization Digitalization 123

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Hubspot Sales

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Investors 130

Investors Finance Marketing Construction 130

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Customer Think

JUNE 30, 2021

Starting a new blog sounds fun and exciting. From setting up the blog, working on its technicalities, creating […]. But when it comes to managing it to grow and make money out of it, you might be intimidated. But that’s okay. As a blogger, there’s always a lot on your plate, especially if you’re working solo.

Management 94

Management Digitalization Marketing 94

Customer Think

JANUARY 17, 2023

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve your marketing strategies. Many businesses now use AI-driven customer marketing models, which effectively increase conversions.

Marketing 108

Marketing Digitalization 108

The Center for Sales Strategy

MAY 31, 2023

In a highly competitive market, it's essential to be creative and use unique approaches to stand out from the crowd. In this blog, we will explore some unconventional ways to find sales leads that will help you get ahead of the competition.

Marketing 106

Marketing B2B Sales 106

Hubspot Sales

MAY 25, 2018

Entrepreneur Blog. Seth Godin's Blog. Gary Vaynerchuk's Blog. Kabbage Small Business Blog. Whether you’re ready to stop dreaming and start doing, or still in the planning stage of turning your ideas into a full-time job, these blogs for entrepreneurs are the right place to start. Blogs for Entrepreneurs.

Small Business 104

Small Business Finance Investors Banking 104

Scovel

AUGUST 30, 2021

Hello, in this video, we will discuss the alignment of sales and marketing in organizations. In many organizations, sales and marketing are two different departments within. However, it will be great if we can strike a balance between sales and marketing and involve them as partners to win customers and to increase revenue.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

Customer Think

JANUARY 31, 2023

The European market is growing and becoming increasingly competitive. This is where marketing automation can make a huge difference. By leveraging automated marketing processes and technologies, companies can build meaningful relationships with their customers and deliver a seamless customer experience.

Customer Experience 62

Customer Experience Marketing Digitalization 62

Customer Think

SEPTEMBER 26, 2023

The world of blogging is crowded, and standing out often boils down to one thing: Can you engage your readers? Writing a compelling blog post involves more than good grammar and accurate information – it’s about creating a narrative that hooks your audience from start to finish. Here are some tips and suggestions.

Digitalization 52

Digitalization Marketing 52

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Strategic Communications

FEBRUARY 29, 2024

Generating inspiring blog post topics. Developing marketing strategies based on competitor analysis. Adapting to any form of content, from social media and blog content to video and interactive experiences. Creating drafts for email marketing campaigns. Crafting compelling social media posts rapidly. Optimizing SEO.

Marketing 52

Marketing Media Publishing B2B 52

Customer Think

MAY 21, 2024

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to precisely prove. They therefore make the perfect target for sweeping reductions.

Marketing 67

Marketing Digitalization 67

Groove HQ

FEBRUARY 15, 2024

In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table.

Marketing 67

Marketing 67

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Customer Think

MAY 8, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. Marketing has always played the starring role in driving revenue growth […] But has it changed enough to meet the revenue growth mandate?

B2B 70

B2B Marketing Meetings Digitalization 70

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 122

Media Digitalization Marketing Innovation 122

Customer Think

JULY 4, 2021

Have you been resisting starting a blog for your business? Even if you don’t know how to create or edit a website,starting a blog is easy when you […]. If so, you’re missing out on a great opportunity to generate loyal, returning customers who can’t wait to consume more of your content and buy your products.

Digitalization 73

Digitalization Marketing 73

Customer Think

DECEMBER 16, 2022

I used to be pretty pro guest blogging, and now not so much. My approach to distributing my writing has changed dramatically over the years. Explaining my current syndication approach can help others better promote their writing. This is, however, not a technical guide. Originally published at [link] December 12, 2022.

Publishing 57

Publishing Digitalization Marketing 57

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. To support increased virtual selling driven by the pandemic, marketing organizations ramped up their email marketing to support the sales team.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Engage Selling

AUGUST 15, 2014

It’s an honor to be added to the Top 50 Sales & Marketing Blogs 2014 list! Thanks to readers and followers just like you, Engage Selling Solutions is once again among the most trusted sources for salespeople all around the world! Thank YOU for your ongoing support as we continue to bring you the cutting-edge in […].

Marketing 59

Marketing Sales 59

QYMATIX

DECEMBER 22, 2021

The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. These market leaders actively engage in customer retention prediction. It’s that time again.

Artificial Intelligence 52

Artificial Intelligence B2B Profitability Innovation 52

Sales Outcomes

JANUARY 15, 2024

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. The secret to marketing success lies in the tight integration of marketing and sales efforts.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Repurposing Simply Makes Sense For most content marketers, it simply makes sense to repurpose their content whenever possible.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Customer Think

DECEMBER 27, 2023

How it can Transform the Sales and Marketing Efforts of an Organization? In this blog, we are going to shed light on all such questions related to master data management solutions and services. What is Master Data Management (MDM)? Why it is Essential for Businesses Today? We will have a look at how MDM technology […]

Marketing 57

Marketing Management Sales Organization 57

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Marketing 130

Marketing Digitalization Customer Experience 130

Customer Think

APRIL 23, 2024

The gap between Marketing and Customer Experience (CX) teams is largely responsible for that. This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. In this article, I’ll pose some concepts […]

Customer Experience 76

Customer Experience Marketing Digitalization 76