Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. 3% in UK and 1.6%

Marketing 130

Marketing Financial Services B2B Media 130

PandaDoc

APRIL 29, 2024

Schedule your demo What to include in a data room index Your data room index should have a clear hierarchy and simplified structure — folder organization will affect how easily partners, team members and investors will locate needed data. The post How to organize your virtual data room with a data room index appeared first on Blog.

Organization 52

Organization Investors e-Learning Shareholders 52

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Scovel

AUGUST 30, 2021

Hello, in this video, we will discuss the alignment of sales and marketing in organizations. In many organizations, sales and marketing are two different departments within. The joint efforts will result in a shorter sales cycle and a better profile in the target market.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

Sales Outcomes

JANUARY 15, 2024

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. The secret to marketing success lies in the tight integration of marketing and sales efforts.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Customer Think

NOVEMBER 8, 2022

One of the best advantages of using Agile is a relatively short time-to-market which saves both internal and external stakeholders precious time and money. The Agile mindset is particularly useful for organizations that are interested […].

Organization 111

Organization Stakeholders Marketing 111

SBI Growth

MAY 15, 2020

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

Organization 152

Organization Marketing B2B Sales 152

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 59

Organization Media Digitalization Internet 59

Customer Think

DECEMBER 27, 2023

How it can Transform the Sales and Marketing Efforts of an Organization? In this blog, we are going to shed light on all such questions related to master data management solutions and services. What is Master Data Management (MDM)? Why it is Essential for Businesses Today? We will have a look at how MDM technology […]

Marketing 59

Marketing Management Sales Organization 59

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. To support increased virtual selling driven by the pandemic, marketing organizations ramped up their email marketing to support the sales team.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 52

Organization Media Digitalization Internet 52

Customer Think

AUGUST 28, 2023

At my local market, a self-check-out was installed […] The post How Making Customer Wait Reveals How Internally Focused Your Organization Is appeared first on Beyond Philosophy. Companies should consider this cost when designing their experiences that require waiting.

Organization 80

Organization Marketing Customer Experience 80

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 52

Organization Media Internet Facilitation 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Showpad

NOVEMBER 21, 2021

To demand enablement, you have to do so by shaping a vision for what you want to do with an organization, build a brand, talk about it, share it and then commit and execute.”. Revenue Enablement teams might be new for a lot of organizations. What is in your team’s scope and how are you organized?

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98

Customer Think

JUNE 30, 2023

In 2007, market research firm Yankelovich estimated that the average person sees up to 5,000 ads each day. Today’s modern consumer has more choices than ever before. Thanks to universal adoption of the internet and smartphones, that number has exploded with the average person seeing around 10,000 ads per day.

Organization 59

Organization Internet Marketing Digitalization 59

Customer Think

FEBRUARY 6, 2024

Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. There were fewer ways organizations engaged with customers and fewer ways customers engaged with organizations. In the past, this was simpler.

Marketing 75

Marketing Organization 75

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. One that I will expand over time from this foundation.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Customer Think

JANUARY 10, 2024

Companies that embrace innovation consistently outperform their competitors, adapt to changing market conditions, and create sustainable growth. Innovation isn’t just a buzzword; it’s a critical component of success. To truly ignite […]

Innovation 81

Innovation Organization Marketing 81

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel? It’s what we do.

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Sales Outcomes

AUGUST 8, 2022

Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and strategy.

Marketing 52

Marketing B2B Advertising Organization 52

Showpad

MAY 12, 2022

While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them. When we hear the word ‘research,’ we think Google or market research,” says Nathalie. But there was still much more work to be done.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 98

Marketing Sales CRM Sales Management 98

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . ” . ” .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 95

Marketing Sales CRM Sales Management 95

SBI Growth

JUNE 16, 2020

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Marketing 108

Marketing Sales Organization B2B 108

Customer Think

APRIL 2, 2024

Agility has become a cornerstone for success in the enterprise and a culture of agility within marketing and customer experience teams can significantly enhance an organization’s ability to adapt to market changes, meet customer needs more effectively, and foster continuous improvement and innovation.

Marketing 49

Marketing Innovation Customer Experience Meetings 49

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

SBI Growth

APRIL 28, 2020

The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this.

Organization 116

Organization Software Software B2B 116

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

The Center for Sales Strategy

OCTOBER 15, 2020

Marketing content isn’t just for branding and lead generation anymore. Consequently, it’s more important than ever that sales teams have access to content relevant to their prospect’s business problems and positions the seller and the organization as thought leaders and subject matter experts.

Marketing 83

Marketing Sales Organization 83

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

SalesGlobe

DECEMBER 8, 2022

We’re entering 2023, and organizations are navigating the post-Covid effects on sales, supply chain, and how we work. The practices I’m sharing with you are not necessarily the answer for your organization. Let’s talk about your organization. Think about your end goals as an organization regarding the current war for talent.

Organization 52

Organization Healthcare Value Proposition Supply Chain 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155