The Future of SAM – Revisited
Strategic Account Management Association
AUGUST 24, 2021
It’s not only shareholder value, customer value or stakeholder value. Kahn recommends that “by providing the optimum value that the customer expects, you can generate a very profitable business.”. #3 Adjust notion of stakeholder value. Organizations are redefining value. 3 Strategic mindset. 4 Facilitative style.
Let's personalize your content