Remove message state-of-messaging-2020
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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

Terms and definitions are listed, including change management: “ The practice of applying a structured approach to the transition of an organization from a current state to a future state to achieve expected benefits”. Develop a clear vision for the future state. This version is from 2019. Key concepts. Define the change.

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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

We craft the message. Empathy concerns our ability to share affective states with others; Theory of Mind represents our ability to interpret their mental state, their intentions and beliefs” (Blair et al., We explored writing from professional services firms and looked at how to improve our firms’ written content. Evoke emotion.

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New Year, New Energy, New Approach, and New Results!

Revenue Storm

2020 has been an interesting year. As Nietzsche stated, “Whatever doesn’t kill you, only makes you stronger.” While we will certainly have to experience more of the same 2020 residual challenges, many are forecasting we will start to regain business balance later in the second quarter. Close what you can and dust your hands off.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color?

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Turn customer service agents into inside sales reps

Zendesk

In 2020, Chupi replaced its outsourced call center with a dedicated customer care team and support platform. In 2020, we had a 300 percent increase in care-based sales,” says Durney. Founded in 2007, Dorm Room Movers has successfully moved over 85,000 college students across the United States. Superior CX creates €1M in sales.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. Rainmaking best practice in professional services firms (Selling behaviours).