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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier. When prospects remember the stories shared by the sales professional, they are more likely to recall the key points about the product or service being offered.

Sales 88
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

Sales 258
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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

They aren’t in the market for products or services. The product or service you’re selling is the method or tool they will use to get there. We call them the ‘tipping point’—the thing that is pushing somebody to change the status quo,” says Billy. Why do you need to know your customer? Why do they need to act?

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Leadership, emotional intelligence and teams in change management

Red Star Kim

We welcomed delegates from legal, accountancy and financial services firms. Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. Their roles included: team leaders, partners, functional experts and compliance professionals.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

Once a prospect buys your product or service, they represent an opportunity for future growth. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done. that helps the buyer protect their investment.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Author Alice Boyes PhD is a former clinical psychologist turned writer and the author of The Healthy Mind Toolkit, The Anxiety Toolkit, and Stress-Free Productivity. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners. Being overwhelmed causes stress.

Marketing 130
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client.