Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. The result?

Marketing 102

Marketing Sales Decision-making Prioritization 102

ACT

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalisation to your sales outreach efforts can do. The answer is personalisation.

Sales 52

Sales Decision-making Media CRM 52

Nutshell

MARCH 25, 2024

So, what do you need to do to keep your customers engaged, happy, and loyal to your brand? We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. More often than not, this leads to a positive brand experience and a happy customer.

Client Onboarding 127

Client Onboarding Onboarding Customer Experience CRM 127

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed.

Software 115

Software Software Sales Meetings 115

Mike Kunkle

APRIL 8, 2023

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers.

B2B 211

B2B Decision-making Sales Stakeholders 211

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

The Center for Sales Strategy

AUGUST 13, 2020

Thought leadership is vital to brand differentiation, but when done right, it greatly improves sales performance. The thought leadership position is certainly an advantageous position to have, as it helps with generating sales, lead generation, recruitment and retention, and new business opportunities.

Leadership 118

Leadership Sales Organization Media 118

Hubspot Sales

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask?

Advertising 106

Advertising Sales Marketing 106

Red Star Kim

JUNE 12, 2023

Digital marketing update – How to Get 100 Sales Leads in 90 Days On 20 th April there was an information-rich and insightful webinar by Steve Pailthorpe, the CEO of Iconic Digital who I had the good fortune of meeting through the Worshipful Company of Marketors. Adopt a “ You ask, we answer” strategy.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Sales Gravy

MARCH 24, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth. This word-of-mouth is invaluable.

Business Growth 80

Business Growth Acquisition Customer Success Customer Experience 80

Arpedio

JANUARY 3, 2024

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. Inbound sales involves drawing potential customers in through targeted marketing campaigns and personalized interactions, with a focus on building long-term relationships.

Acquisition 52

Acquisition Sales Media Decision-making 52

Nutshell

FEBRUARY 22, 2023

Attracting sales leads with your customer relationship management (CRM) system is one thing, but converting them into customers? The work doesn’t stop once you’ve reeled in a potential customer with your CRM—you must have a sound lead conversion strategy in place to convert sales leads into loyal customers. That’s another.

CRM 62

CRM Advertising Media Sales 62

Arpedio

JANUARY 3, 2024

When it comes to sales strategy , businesses must weigh the pros and cons of direct sales and channel sales to determine the best approach for achieving revenue growth. Both strategies have their benefits and drawbacks and can significantly impact a company’s business model.

Sales 52

Sales Profitability Value Proposition Retail 52

Brooks Group

APRIL 25, 2024

You’ve got to keep plugging when you work in sales. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers. Your customer service team and your sales team both serve the same purpose: to support customers and improve the bottom line.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Hubspot Sales

MAY 5, 2023

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. This means retiring the old playbook and getting creative with your sales strategies. Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn.

Decision-making 103

Decision-making Sales Stakeholders Prioritization 103

Arpedio

DECEMBER 20, 2023

The process of converting leads into sales is commonly known as sales conversion. In simple terms, it refers to the number of prospects who take the desired action resulting in a sale. Effective sales conversion is essential for the growth and success of any business.

Sales 52

Sales Advertising Business Growth Decision-making 52

Strategic Communications

JANUARY 12, 2024

UGC can play a significant role in building brand trust and engagement. But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? UGC and Brand Loyalty UGC also fosters brand loyalty.

Digitalization 59

Digitalization Advertising B2B Publishing 59

Arpedio

FEBRUARY 15, 2024

In the fast-paced world of sales and marketing, success hinges not only on closing deals but also on the groundwork laid long before a transaction takes place. Definition of Pre-Sales In the realm of business, particularly in sales and marketing, the term “pre-sales” holds significant weight.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Hubspot Sales

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. Table of Contents What is door-to-door sales?

Sales 101

Sales Decision-making Meetings Insurance 101

Apptivo

DECEMBER 25, 2022

How to nurture sales lead to conversion? A warm lead and a cold lead are differentiated primarily by brand awareness. Warm leads have so already made their way inside, but cold leads are lagging because they are not aware of the brand’s existence. Nurture leads. What are warm leads? Warm leads Vs Cold leads.

Sales 98

Sales Media Construction Marketing 98

Flevy

FEBRUARY 20, 2024

Our discussion will focus on how these KPIs can illuminate an organization’s competitive position, facilitate strategic formulation, and pinpoint areas for operational enhancements. Market Share Growth Definition : Measures the change in a company’s sales relative to the total market sales.

Management 52

Management Digital Transformation Profitability Decision-making 52

Hubspot Sales

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021.

Sales 135

Sales Decision-making Prioritization Account Management 135

ACT

JANUARY 11, 2023

Did you know that 61 percent of businesses rank sales lead generation as their number one challenge? It is when you don’t know the right lead-generation strategies. But with the right lead generation tools , systems, and strategy, generating sales leads is much simpler. But is it really that hard to generate new leads ?

Small Business 52

Small Business Advertising Sales CRM 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A master marketer builds and drives a strategy to attract and retain customers in the long run, therefore it is a science. Strategies: 1.Awareness Introduction.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Hubspot Sales

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. 30 Interview Questions and Answers for Sales Ops. Optimization.

Sales 109

Sales Stakeholders Communication CRM 109

Hubspot Sales

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. CMS sites are also highly customizable, meaning you can create the perfect website for your brand. Perfect your landing page.

Media 121

Media e-Learning Onboarding Marketing 121

Hubspot Sales

OCTOBER 3, 2018

Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. A strong brand should be a priority for all businesses striving for success -- and the proof is in the numbers.

Marketing 134

Marketing Value Proposition Media B2B 134

Brooks Group

OCTOBER 18, 2023

Effective sales coaching can have a huge impact on your business. The biggest benefit of sales coaching is its contribution to revenue. Research shows that successful sales coaching programs increased average deal size, sales activity, win rates, and new leads by 25%-40%. Focus on specifics.

Sales Management 78

Sales Management Management Sales Meetings 78

Arpedio

MARCH 13, 2024

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” ” This approach represents a fundamental shift in how businesses engage with their customers, placing the product itself at the forefront of the sales process.

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Insightly

NOVEMBER 20, 2023

Coming up with gift ideas for salespeople and gift ideas for sales teams can be difficult. Well, a good sales person can probably buy whatever they want for themselves! It helps create a positive work culture where employees feel valued and motivated to continue putting in their best effort. Why give gifts to employees?

Negotiation 52

Negotiation Sales CRM Prioritization 52

Insightly

NOVEMBER 20, 2023

Coming up with gift ideas for salespeople and gift ideas for sales teams can be difficult. Well, a good sales person can probably buy whatever they want for themselves! It helps create a positive work culture where employees feel valued and motivated to continue putting in their best effort. Why give gifts to employees?

Negotiation 52

Negotiation Sales CRM Prioritization 52

PandaDoc

JANUARY 29, 2024

Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. We know we’re excited about the potential our sales team has at PandaDoc. A sales team is the powerhouse behind any thriving software company. This investment can have a positive impact on your bottom line, too.

CRM 52

CRM Decision-making Sales Software 52

Zendesk

MAY 19, 2022

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

B2C 98

B2C Sales CRM Profitability 98

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Senior leaders control budgets, set strategy, and have the authority to champion major initiatives across the organization. Your solution gets commoditized.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Hubspot Sales

OCTOBER 15, 2020

To survive in a competitive market, brands must be agile. It’s in delivering that third element that distribution strategy comes in. Today, consumers expect to interact with brands via many channels. An optimized distribution strategy, then, has never been more critical to businesses. Which types of strategy exist.

Logistics 95

Logistics Retail Manufacturing Supply Chain 95

Hubspot Sales

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Sales 129

Sales e-Learning Media B2C 129