Remove bundle-pricing
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Price Bundling Strategy, Explained

Hubspot Sales

What do the Microsoft Office Suite and two reduced-price white chocolate macadamia cookies with the purchase of a six-inch Spicy Italian sub at Subway have in common? But there's one key element that brings them together, and that's the way they're priced. Pure Price Bundling. Mixed Price Bundling.

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Strengthen Negotiations with New Products and Services

Holden Advisors

Too often, sales teams rely too heavily on discounts or service giveaways to close deals. How can sales teams get the negotiating flexibility they need to defend value and price? How can sales teams get the negotiating flexibility they need to defend value and price? Why add products and services?

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5 Product Bundling Tips to Increase Sales and Customer Satisfaction

Customer Think

Bundling products together is a very simple and very old sales tactic. The core of the strategy is to sell two products together at a lower price than the customer would pay had they bought the two products separately. For example, your store could sell a coffee mug for $10, and bags of coffee for […].

Sales 115
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Most Sales Reps are Upselling or Cross-Selling in 2022 [Data]

Hubspot Sales

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. Sales goals and sales strategies change year to year and business to business.

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Ways to Use Bundling to Drive up Your Average Sales Price (ASP) and Customer Lifetime Value (CLTV)

SBI Growth

” We’ve all heard the infomercials with the two for the price of one special. “But wait…there’s more!” Or the five accessories we theoretically should never need since the first one is supposedly indestructible. All of this for only $19.99 plus shipping.

Sales 79
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How To: Sell Against Lower-Priced Competition

Brooks Group

View this week's video Providing Value Stops You From Competing on Price Too many salespeople use their competition’s lower prices to justify offering discounts, reducing margin, and for the sake of the sale, giving away most of the company’s profit. Sales is a function of margin.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

Without the intangible value conferred by the label, the choice would come down to personal preference and price. In the absence of value-added components, the sale of virtually any offering depends on the bottom line. But when you only sell on price, margins are slim. Profitability and long-term growth are more of a challenge.