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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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Account Planning Template – Five Components for Success

Upland

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? A higher growth rate should pique large enterprises’ interest when putting together their own long-term account planning strategy. However, account planning is one of the most underused strategies in the sales arsenal.

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Predictive Sales Analytics: Can you anticipate your customers’ journey?

QYMATIX

They also allow a cost-effective application of predictive analytics in Business-to-Business (B2B) sales. Customer Metrics and Sales KPIs Really Matter In the last couple of years, sales in B2B have been facing a shifting ground. In this new B2B world, sales data is gold.

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Account Planning: A Definitive Guide – 2023

Upland

When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. . In addition to identifying key challenges, account planning helps establish sales leaders as trusted advisors to their customers. Is Account Planning Still Effective in a Digital Age?

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Account Planning: Building for Long-Term Revenue

Upland

How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. The result?

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Key Performance Indicators (KPIs): The Ultimate Guide

ClearPoint Strategy

KPIs are a much talked-about but frequently underutilized business tool; few companies implement them with the level of rigor required to produce good results. Choosing the right KPIs and implementing a KPI tracking process requires dedication and commitment on everyone’s part. Chapter 1: A KPI Definition.