The Center for Sales Strategy

MARCH 9, 2020

LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business or cater to other professionals in a specific industry, it could be the ideal platform for growing your business. By now, you’ve updated your LinkedIn profile using the Ultimate LinkedIn Profile Checklist.

B2B 109

B2B Media Sales 109

Hubspot Sales

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. In short, if you’re not active on LinkedIn, you’re missing a huge opportunity to grow your business. Table of Contents What is LinkedIn’s Social Selling Index?

Decision-making 88

Decision-making Publishing Leadership Media 88

The Center for Sales Strategy

JUNE 13, 2018

Recently, I shared a blog post called 10 Social Media Best Practices for Salespeople , and I wanted to expand on a few of them specifically related to how you can put these best practices into play on LinkedIn.

Media 55

Media Account Growth 55

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Media 92

Media Sales Meetings Marketing 92

Account Manager Tips

OCTOBER 16, 2021

Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. LinkedIn was late to the party. Why should I use LinkedIn hashtags?

Key Account Management 244

Key Account Management Account Management Management Media 244

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Media 92

Media B2C Advertising B2B 92

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

The Center for Sales Strategy

FEBRUARY 28, 2018

Social selling. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust. It’s not just an industry buzzword.

Media 54

Media Sales 54

Insightly

JANUARY 25, 2024

What are some key new years resolutions for sales people in 2024? As the year kicks off, what should sales people focus on to improve their craft and maximize their results? Insightly CMO Chip House tackled this topic in a recent webinar with sales consultant and keynote speaker Jen Allen-Knuth. This will carry over into 2024.

Sales 52

Sales CRM B2B Decision-making 52

Hubspot Sales

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Sales 100

Sales Insurance Decision-making Transportation 100

LinkedFusion

OCTOBER 6, 2023

One of the finest strategies to expand your organization is to make an investment in a good sales team. Your success is ultimately influenced by how you organize your sales staff and manage your leads. SDRs use software that automate the repetitive task and optimize the sales process. How Does Sales Team Do Lead Generation?

Sales 52

Sales Internet Media B2B 52

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. You can save potential leads on the dashboard to pursue later.

CRM 127

CRM Sales B2B Software 127

Hubspot Sales

NOVEMBER 14, 2023

This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. 53% of sales reps say AI has made it easier to compete with other businesses in their industry.

Energy and Utilities 91

Energy and Utilities Media Sales Publishing 91

Hubspot Sales

MARCH 14, 2021

Social media is borderline-omnipresent nowadays, and that trend isn't exclusive to our personal lives. It's become a fact of professional life as well — particularly in the sales world. Leverage information on social media to connect with prospects on mutual experiences. Let's dive in.

Media 136

Media Manufacturing Account Management Sales 136

Hubspot Sales

SEPTEMBER 18, 2023

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Media 104

Media Investors Insurance Leadership 104

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 124

Media Sales B2B B2C 124

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. If you're in sales, this result shouldn't be a big surprise. As part of our 2024 State of Sales Series , our Sr.

CRM 90

CRM Decision-making Sales B2C 90

Arpedio

DECEMBER 20, 2023

Social selling is a modern approach to sales that involves utilizing online networks to build strong customer relationships and drive business growth. At its core, social selling is all about connecting with potential customers, offering personalized solutions, and providing value throughout the buyer’s journey.

Business Growth 52

Business Growth Media Decision-making Digitalization 52

Hubspot Sales

JUNE 13, 2023

As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. I want to email a sales director to introduce my company, Field. Writing prospect outreach content.

Artificial Intelligence 114

Artificial Intelligence Value Proposition Sales B2C 114

Hubspot Sales

OCTOBER 14, 2020

Social media is used by businesses across all industries to reach their target audience members. For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling?

Media 136

Media Software Software Marketing 136

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But take that with a grain of salt.

Sales 88

Sales Media Value Proposition Logistics 88

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process. Another area for discussion was sales training and sales process management. Dislike of selling?).

Management 130

Management Emotional Intelligence Onboarding Communication 130

PandaDoc

APRIL 20, 2022

Creating an effective outbound sales strategy for your team can be a tricky proposition. But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead. Here are four great methods to boost your ROI when using outbound sales techniques. Target your email list.

Sales 98

Sales Media CRM Decision-making 98

Mike Kunkle

APRIL 8, 2023

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers.

B2B 211

B2B Decision-making Sales Stakeholders 211

Hubspot Sales

AUGUST 24, 2020

The landscape of sales has shifted radically over the past decade or so. While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. Leverage social media.

Digitalization 124

Digitalization Media Sales Digital Transformation 124

Hubspot Sales

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. Thanks to AI, the days of generic emails and LinkedIn messages are over. Let's dive in. Writing prospecting messages.

Artificial Intelligence 103

Artificial Intelligence Sales CRM Decision-making 103

Hubspot Sales

APRIL 27, 2021

This post will explain the difference between the hunter and farmer sales persona and how they take on sales activity. Below we’ll go more in-depth into each sales persona and its main characteristics. The Hunter Sales Persona. The Farmer Sales Persona. The Trapper Sales Persona.

Sales 125

Sales Client Relationships Profitability Account Management 125

Hubspot Sales

JUNE 29, 2023

Insurance sales is a highly lucrative industry. In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. Table of Contents What is insurance sales? Captive agents sell insurance for only one company. Here's why.

Insurance 94

Insurance Sales Interpersonal Skills Decision-making 94

Sales Gravy

JULY 27, 2022

Are You Using LinkedIn's Marketing Power to the Fullest? I sat down with my good friend Daniel Disney, author of The Real Secret to Becoming a LinkedIn Selling Machine. Salespeople need to learn and practice using LinkedIn. It is all about the long game and building relationships, not quick sales.

Marketing 103

Marketing Internet Communication Media 103

Zendesk

OCTOBER 22, 2021

Social selling has impacted the market ever since we started trading products. Market analysis indicates that consumers influenced by social media are four times more likely to spend more on purchases. Below, we’ll discuss what social selling is, why it’s important, and best practices on mainstream social media sites.

Advertising 98

Advertising Media Marketing Retail 98

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. In fact, it can be the tallest hurdle in the sales process. The key is to meet people where they are — and more often than not, they're on social media. Let's take a look at the top social selling trends of 2022. The same can be true online.

B2C 118

B2C Media eCommerce Communication 118

Hubspot Sales

NOVEMBER 22, 2021

LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message.

Publishing 120

Publishing Leadership Media Sales 120

SalesPop

MAY 12, 2021

What’s the core of sales automation? To automate, streamline and track daily routine sales activities. Yet, an excellent sales automation system is much more than just facilitating sales reps. Sales automation has grown to be an essential part of many organizations’ marketing mix. What is Sales Automation?

Sales 98

Sales Media Artificial Intelligence Digitalization 98

Hubspot Sales

JANUARY 17, 2023

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? What is a tech sales rep?

Sales 108

Sales Software Software Negotiation 108

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

B2C 81

B2C Sales CRM B2B 81