Remove service-areas
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Zendesk completes acquisition of Klaus

Zendesk

It won’t tell you where there are gaps in your service, or where there are opportunities for coaching and additional training for your support teams,” said Adrian McDermott, chief technology officer, Zendesk. As a luxury brand, we aim to provide exceptional service and our partnership with Zendesk helps us achieve that.”

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Busting Three Myths about Community Banks and Open Banking

NG Data

Banking-as-a-Service is not always the best use case for community banks, and they can focus on high-value, low-risk initiatives like real-time integrations for account opening. Starting small can encourage banks to focus on areas they need to improve to grow, and asking the right questions can guide long-term growth through adoption.

Banking 52
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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. This is now embedded in culture and service delivery.

Marketing 130
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. The complexity of professional services firms adds to the strategy challenge. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. Top-down or Bottom-Up Strategy?

Marketing 130
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Provide training that empowers managers to identify individual strengths and areas for development, offering targeted guidance for improvement. Equip your sales managers to coach their teams effectively on customer-centricity, ICP alignment, messaging, discovery, and navigating the buying process.

Sales 289
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Support the go-to-market strategy – The M&BD team structure must support market sectors, products/service lines (typically in a matrix of both), international scope and key strategic themes that the firm prioritises. Expectations of M&BD (reactive service or proactive advisers?) From within or beyond professional services?)

Marketing 130