Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Discussion panel topics included. Sustainability.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Nutshell

SEPTEMBER 30, 2020

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. A strategy that brands use to deliver value to an audience through multimedia content without selling them on anything—at least not explicitly. Advertorial. Content Marketing.

Marketing 98

Marketing Advertising Media Digitalization 98

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types. 64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

LinkedFusion

APRIL 13, 2023

If you don’t know what that is, account-based marketing, or ABM, is digital marketing that focuses on the customer’s behavior and actions. If you were marketing to everybody, you’d be selling to no one because you aren’t talking to a segment of specific people enough to relate your marketing efforts to anyone.

Marketing 52

Marketing Media Advertising Digitalization 52

KAMCast

JANUARY 21, 2021

My guest on this episode is a Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. HIGHLIGHTS FROM THIS EPISODE: Firstly, just know that we had quite a conversation on this topic, so this episode is only the first part to our really animated chat.

Customer Experience 52

Customer Experience Internet Advertising Stakeholders 52

Hubspot Sales

APRIL 6, 2020

I would be willing to bet that you or someone at your company has knowledge or expertise in a topic that is of interest to your ideal customer. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. Host webinars and online workshops.

Media 115

Media Internet Advertising Digitalization 115

Hubspot Sales

APRIL 6, 2020

I would be willing to bet that you or someone at your company has knowledge or expertise in a topic that is of interest to your ideal customer. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. Host webinars and online workshops.

Media 109

Media Internet Advertising Digitalization 109

SuperOffice

NOVEMBER 26, 2021

Enter “B2B email list” in the search bar, and eight out of ten results will be offering to sell you the highest quality B2B email marketing lists. To generate B2B leads with an interactive quiz, you just need to focus on some industry-specific topics and make sure the subject fits your target audience’s interests.

B2B 128

B2B B2C Decision-making Advertising 128

SBI Growth

FEBRUARY 24, 2013

A talent assessment is a series of topical questions structured to match people with specific personalities or identities to certain industries. For example, if you are in the print media business migrating to digital media you might need a different breed of sales person. Enter the Talent Assessment. Want to see an example?

Advertising 115

Advertising Healthcare Media Software 115

Apptivo

AUGUST 2, 2022

The business thus spends a lot of advertising dollars in order to attract customers towards their products/services. You can effectively upsell or cross sell to these customers. Upselling or cross selling to these customers would be a bit difficult and they are considered to be less loyal towards the company. Impulse customers.

Customer Life Cycle 52

Customer Life Cycle Profitability Customer Experience Advertising 52

PandaDoc

JULY 14, 2020

When most people think of pop-ups, they think of unrelated advertisements that appear while they’re in the middle of reading something. Cross-sell/upsell. Many businesses find it can be harder to cross-sell or upsell through a website, rather than in-person or on the phone. See also: How to make and use a sell sheet.

Sales 140

Sales Software Software Retail 140

CMOE

AUGUST 26, 2020

I have often seen the initial unique selling point that your customers love become a millstone around a business’ neck when what your company offered initially doesn’t scale. When a business is growing rapidly, it’s imperative that the right additional staff are hired to enable the company to continue to prosper.

Onboarding 98

Onboarding Profitability Leadership Business Growth 98

Nutshell

JULY 28, 2020

CRMs are vital to an organization’s success because they provide companies with the ability to digitally manage their sales pipelines, prospects, customers, and more. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. HubSpot’s CRM is just that.

Software 126

Software Software CRM Advertising 126

Nutshell

AUGUST 2, 2019

If selling to win is your thing (it should be) start the prospect research process before you even think about contacting your list. A better strategy is to try to position yourself as an advisor to your lead by simply sharing information or opening a conversation about a topic related to both of you. The CAN-SPAM Act.

Small Business 97

Small Business Marketing Communication Advertising 97

SuperOffice

MAY 3, 2021

Outbound sales is a specific approach to selling that relies on unique strategies to find, pitch, and close new customers. Start social selling. Social selling allows you to laser-target your prospects and establish rapport with new and existing connections. The secret to social selling’s high ROI is relationships.

Sales 69

Sales CRM Media Advertising 69

Hubspot Sales

MARCH 11, 2019

Before the Digital Age, salespeople held the power. They informed, advertised, and sold to people at different stages in the buyer's journey, some who might never have thought to make a purchase in the first place. Reps were gatekeepers to information and controlled the buying process.

Decision-making 93

Decision-making Prioritization Profitability Internet 93

Zendesk

MAY 26, 2022

81 percent of buyers research products online before contacting sales, so if your company doesn’t have a bit of advertising skin in the game, you’re not getting very far. Sure, it’s the salesperson’s job to come up with a unique selling proposition , but they shouldn’t do it alone. Who am I selling this product or service to?

Advertising 97

Advertising Sales Digitalization Decision-making 97

Hubspot Sales

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Now, let’s get started.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

PandaDoc

FEBRUARY 16, 2023

But while business forecasting and quantitative analysis is definitely a hot topic for big companies and their sales managers , it’s a foreign concept for most solopreneurs and small businesses. they subscribe to your mailing list, you reach out to them directly, or you advertise). Here’s a very simple look at those basics: Leads.

Small Business 52

Small Business Sales Decision-making Artificial Intelligence 52

Hubspot Sales

JANUARY 9, 2019

People need to buy and sell property, and they need experts to help understand and manage the transactions. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. If you’d like to learn about a specific topic, feel free to use the chapter links below to jump ahead.

Advertising 127

Advertising Negotiation Media Insurance 127

Red Star Kim

MAY 11, 2023

Brands in professional services Branding is a big topic for professional services firms (PSF). Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

JUNE 5, 2020

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing.

Digitalization 131

Digitalization Marketing Media Sales 131

Account Management Skills

FEBRUARY 6, 2023

If you’re an agency owner, you’re thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key. You can read more here. It’s mergers and acquisitions. Jenny Plant 02:56 Brilliant.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

AUGUST 24, 2021

QBRs or EBRs are now what they’re called, it’s a big topic in the account management world. And this could be called extra prize selling. So selling outside of the enterprise and into my customer, and even into their customer base, it could be called customer transformation. Alex 19:31. Jenny 42:57.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. The Channel Model.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. Jason Parks heads The Media Captain, a digital marketing agency located in Ohio. Allison Chaney, Chief Digital Training Officer, Boot Camp Digital.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Zendesk

APRIL 13, 2021

Companies won’t sell a customer’s private info, but they will sell search and transaction history. If anything, you’re more irritated that advertisers know too little about you to recognize that you’ve moved on. There are multiple ways to provide personalization in marketing and advertising.

Advertising 93

Advertising Customer Experience eCommerce Software 93

Account Management Skills

AUGUST 7, 2023

Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work. They could be digital or creative. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Hubspot Sales

FEBRUARY 18, 2020

Use forums like LinkedIn and Twitter to answer questions they might have about topics relevant to your industry. Even with the tide of digital transformation rising, in-person networking opportunities are still invaluable assets. On a fundamental level, selling is a personal process. Engage with your prospects.

Innovation 116

Innovation Construction Media Sales 116

Hubspot Sales

JULY 17, 2023

In 2020, Silver Peak hired Aviso , an AI selling platform, to predict quarterly business. to enhance customer engagement and improve account-based selling. Through adoption of these tools, they were able to obtain better data for account selling. Tinuiti closed 50% more recurring revenue from cross-selling with Gong.

Artificial Intelligence 75

Artificial Intelligence Sales CRM Banking 75

Account Management Skills

APRIL 3, 2023

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. Would you mind, you have such an interesting background Roy, We have obviously had a pre chat and you explained to me that you are a creative director and you were a digital strategist.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Marketing 52

Marketing Advertising Value Proposition Sales 52

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Sales Outcomes

NOVEMBER 15, 2021

What’s the impact of events, digital marketing, or advertising? The larger the company segments you are marketing and selling into, the more complex the challenge — you aren’t only tracking individual engagement but also account engagement. Final Thoughts.

Marketing 52

Marketing Logistics B2B Leadership 52

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. You'll increase your authenticity and, ultimately, sell more. Everyone who's active online has some sort of personal brand established. Unaware of your personal brand? Image Source.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Insightly

JANUARY 10, 2024

Insightly hosted a webinar on this topic and CMO Chip House invited two go-to-market luminaries to join him and provide their insights. She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. Longer implementations that are risky are not selling, she says.

Finance 52

Finance CRM Acquisition Decision-making 52