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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

Now, it’s time to do the 10-year challenge with your sales strategy. Let’s take a look at what a successful sales approach looked like 10 years ago, and review some necessary updates in order for your company to remain competitive. 2010 Sales Strategies. In 2010, 7.2% of online sales made on a mobile phone.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale? It is helpful to surface knowledge that was previously outside of our awareness.

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Why are questions so important? (Questioning skills)

Red Star Kim

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. Most sales frameworks are based on evidence that shows the right order in which we ask questions. – Kim Tasso March 2010 How do you close a sale?

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Cultivate a cross-selling culture

Red Star Kim

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. And incentive and reward systems drive attention on short term sales rather than long term relationships. And a key theme is on culture change.

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5 Outcomes to Expect When You Implement Effective Sales Coaching [New Research]

Hubspot Sales

Sales coaching is all about looking forward and developing your people. High-revenue growth companies are seeing the payoff; 54% of high-performing companies are using sales coaching more than in the past, and 60% use sales coaching as an integrated part of a sales training program. A survey of 330 U.S.

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