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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. The power of brand will resurge in 2013 as a dominating force.

Marketing 126
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Can you make it exciting please!

Marketing 132
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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

Terms and definitions are listed, including change management: “ The practice of applying a structured approach to the transition of an organization from a current state to a future state to achieve expected benefits”. Assess organization culture(s) related to the change. Executive communication plan. Key concepts.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

Sales 121
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). If you remember back to high school biology, an ecosystem is defined as a system formed by the interaction of a community of organisms with their environment.

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Andee Nieto joins Zendesk as its new Chief People Officer

Zendesk

. “Andee is a passionate and engaged leader who can take complex issues and apply solutions that can be easily understood and clearly communicated across a global organization,” said CEO Mikkel Svane. “This is key as we keep building an inclusive and connected culture as we continue to grow.”

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. ChMC-Award-Competency-Framework.pdf (managers.org.uk) How are facilitating and counselling connected to coaching, mentoring and consulting?