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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Management Shift Solutions Limited. In a nutshell. The author.

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Conversation skills book review 1 – How to talk to anyone about anything – James W. Williams

Red Star Kim

He suggests you avoid the following topics: finance, religion, politics, death, sex, health and well-being, personal life gossip, offensive jokes, physical appearance and ex-partners. Charismatic people have a way of managing their nerves, so they are confident and believe that they are supposed to e a part of the interactions they’re in.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

But when we look at business development, sales and relationship management competency frameworks for fee-earners (as opposed to professional sales people) there is less clarity. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships. Some automated systems (e.g.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

Both types of pitfalls lead to a product portfolio that 1) does not address a broad set of customer needs and 2) contains too much variety and customization to be efficiently managed. How does product strategy and product management fit into these strategic goals? What are the overarching strategic goals for the company?

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

Both types of pitfalls lead to a product portfolio that 1) does not address a broad set of customer needs and 2) contains too much variety and customization to be efficiently managed. How does product strategy and product management fit into these strategic goals? What are the overarching strategic goals for the company?