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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Includes IPOs, acquisitions, grants, accelerators and news.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

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A List of TripAdvisor Acquisitions

ReviewTrackers

TripAdvisor Acquisitions. Use this list of TripAdvisor acquisitions to stay on top of what’s happening on TripAdvisor. TripAdvisor – Bokun Acquisition. In 2018, TripAdvisor acquired Bokun, which provided services such as inventory channel and price management to suppliers in the burgeoning tours and activities sector.

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Prioritizing go-to-market-fit and getting to $800M ARR with ZoomInfo CEO Henry Schuck

Zendesk

When Schuck realized one of the company’s most valued account managers was not realizing her full potential, it was time to take action. The CDR is a team member in the account management organization. Listening to Chorus calls also allows Schuck to make informed decisions on ZoomInfo’s mergers and acquisitions.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

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Going from $0 to $100M ARR in just 18 months with Wiz’ Co-Founder, Ami Luttwak

Zendesk

From the CEO, to the product to the CTO, all of the managers, it’s a hands on culture. We don’t just manage, we actually do.” Ami Luttwak, Co-Founder and CTO of Wiz, joined the Sit Down Startup podcast to share how their hands-on culture has massively contributed to their success.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. 20% SOSTAC.