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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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How to Get Your Sales Team to Actually Use CRM Software

Hubspot Sales

You’ve decided you need customer relationship management (CRM) software. An empty CRM is like an empty water glass: Falling short of its full potential. Importance of CRM Adoption. There are many reasons why you should be using a CRM including greater productivity, insights, efficiency, collaboration, and more.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. A properly deployed CRM system is an immensely useful tool. It tracks and manages all interactions and communication your reps have with prospects and customers.

CRM 114
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SuperOffice v Salesforce: Which CRM is Better For Your Business?

SuperOffice

Having the best CRM software is the foundation for the success of your business. But with so many CRM vendors on the market, it’s not an easy task to choose the right solution. In this article, we will compare two of the top-rated CRM platforms: SuperOffice and Salesforce. How Salesforce came to dominate the CRM market.

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How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

CRM (customer relationship management) refers to systems used by companies to manage current and potential customers and use the data obtained to build customer relationships, which will in turn increase sales. CIO magazine reported that approximately a third of all CRM projects fail. Qualities of a good CRM tool.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels.