Remove 2020 Remove Communication Remove Customer Experience Remove Remote Working
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Head of Remote Work: A New Role for a New Workforce

Showpad

The “Head of Remote Work” job spec is still being fleshed out company by company, with few organizations following the same parameters or descriptions. There’s been a massive shift to a remote workforce that will likely endure and accelerate over time. What is a Head of Remote Work? Part technologist.

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Here’s What You Missed at TRANSFORM 2020

Showpad

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. Customer obsession = a great customer experience. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. .

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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

Email remains a go-to channel for sales communications, but consider adding a personalized video to build rapport without face-to-face contact. . As of late 2020, nearly 30 million Baby Boomers had retired—and a year later, more than half of adults age 55+ had joined them. Gen X has unique communication preferences.

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Digital natives are here to transform your CX

Zendesk

Whether you spent it muting and unmuting yourself in meetings on Zoom, or logging your kids into online classrooms, it comes as no surprise that digital interactions have surged to an all-time high according to Zendesk’s Customer Experience Trends 2021 report. Bringing the omnichannel experience to life.

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The Top Marketing Trends: Automation and AI Are the “New Normal”

Strategic Communications

There is some interesting consistency in what marketing experts are seeing in the trends and technologies likely to impact their lines of business in 2020 and 2021. The need to maintain customer relationships and scale operations is critical right now and likely to remain so for some time.

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7 sales prospecting techniques you need to succeed in 2021

Zendesk

In fact, the Zendesk Customer Experience Trends Report found that ecommerce sales increased by 30 percent in 2020. Today’s customers also care about different things than they did pre-pandemic. Seventy-five percent will spend more for a good customer experience. Dig into your connections.

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