Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? Role in direct client contact?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Whetstone

JUNE 12, 2023

By involving internal stakeholders early and fostering strong communication channels, strategic account managers can unlock numerous benefits, including improved client satisfaction, streamlined processes, greater and faster innovation, and enhanced business outcomes. At least 40% of them were in cross functional disciplines.

Stakeholders 52

Stakeholders Account Management Decision-making Finance 52

Red Star Kim

DECEMBER 12, 2023

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc).

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Red Star Kim

MARCH 16, 2023

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Another cultural shift.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

JUNE 8, 2021

But it's also about relationships, follow-through, communication, analytics, and patience. Due to the role's responsibilities, the best SDRs have strong interpersonal communication and organizational skills, understand the ins and outs of the products or services, and make a lasting impression. Account Manager.

Finance 108

Finance Sales Account Management Leadership 108

Hubspot Sales

JUNE 6, 2019

A career and career path that draws heavily on your ability to think critically, analyze complex data, and communicate your results clearly to peers and executives. National Account Manager. If you’re ready for a new challenge, you might make the eventual jump to national account manager. Sales Operations Manager.

Supply Chain 111

Supply Chain Finance Sales Account Management 111

SmartKarrot

OCTOBER 25, 2023

Client Trust: Clients invest not just finances but also faith in an organization. When KAMs can confidently communicate and execute a response strategy during trying times, it resonates with clients, showcasing the organization’s commitment to their well-being and the sanctity of the partnership.

Key Account Management 10

Key Account Management Account Management Management Construction 10

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Do you have a Key Account Management (KAM) programme at your firm?

Management 130

Management Media Key Account Management Communication 130

Account Management Skills

DECEMBER 28, 2021

Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you’ll find this interesting whether you’re thinking about copy in the context of your client’s business or your agency’s business. Eloise is a communications consultant and a trained linguist.

Communication 52

Communication Account Management Government Meetings 52

SmartKarrot

OCTOBER 19, 2022

Account management is a broad field that encompasses many distinct roles and responsibilities. While the average account management salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an account manager.

Account Management 10

Account Management Management Telecommunications Healthcare 10

Zendesk

AUGUST 24, 2021

B2B customer service often involves communicating directly with client companies—answering their questions, helping them troubleshoot issues, or providing them with the resources they need to solve problems. Instead of communicating with a single person, B2B companies must build and manage relationships with entire teams.

B2B 98

B2B B2C Finance Communication 98

Account Management Skills

NOVEMBER 21, 2022

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. So, the product manager and the account manager seem to gel really well.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Hubspot Sales

AUGUST 17, 2020

Cross-functional communication skills — Account development managers work closely with colleagues in sales, finance, and customer support organizations. They must be able to manage cross-functional partnerships and be able to communicate effectively with individuals from other organizations.

Account Development 95

Account Development Management Advertising Profitability 95

Arpedio

JULY 9, 2023

With compelling visuals, you can effectively communicate insights, align teams, and drive strategic conversations within your organization. Sales forecasting software fosters alignment between sales, marketing , and finance teams, allowing them to work together seamlessly.

Sales 52

Sales Decision-making Software Software 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Failure to identify, assess and manage stakeholder risks. Failure to communicate with stakeholders for change management. COMMUNICATE.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Help Scout

MAY 12, 2021

To discover why customers are leaving, start by talking to the following folks: Your customer success team or account managers, if you have them. Your finance team, who may be involved with larger account billing. Not every customer can communicate clearly in writing. Your sales team. Your existing support team.

Finance 115

Finance Account Management Business Growth Communication 115

Account Management Skills

JUNE 26, 2023

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. Before you joined Mr. B and Friends, were you in account management in other agencies?

Account Management 52

Account Management Client Relationships Management Communication 52

SalesGlobe

JULY 9, 2021

Finance and Sales Alignment. Employing a strong communication plan with internal advocates. Account management and maintaining all business? Finance and Sales Alignment. Aligning Finance and Sales ensures the fiscal impact and the strategic impact of moving to a XaaS solution model support growth goals.

Finance 52

Finance Value Proposition Sales Innovation 52

SmartKarrot

MAY 27, 2020

The account manager plays a pivotal role in any business. With this evolution, the role of a SaaS account manager has not been the same as that of an account executive. The account managers related to SaaS companies are now more into customizing the customer workflows rather than just the finance part.

Account Management 10

Account Management Management Account Planning Construction 10

Jermaine Edwards

JUNE 29, 2020

We all need to communicate with others. When we speak with anyone we can often miss something fundamental about this undervalued communication medium that has shaped the ideas of civilisations. It will be finance, operations etc. And can we create some communication around the impact to other departments as well?

Communication 130

Communication Decision-making Finance Key Account Management 130

Revegy

FEBRUARY 4, 2020

In a recent webinar conducted with Revegy, a leading technology platform for customer revenue optimization, and FinListics, the solution for financial analytics that power insight-led sales, top-performing sales leaders indicated that being a trusted advisor is more elusive than most sales and account managers think.

Finance 64

Finance Investors Financial Services Account Management 64

Zendesk

AUGUST 24, 2021

B2B customer service often involves communicating directly with client companies—answering their questions, helping them troubleshoot issues, or providing them with the resources they need to solve problems. Instead of communicating with a single person, B2B companies must build and manage relationships with entire teams.

B2B 52

B2B B2C Finance Communication 52

SalesGlobe

AUGUST 30, 2023

On top of that, learning how to communicate virtually and face-to-face in a way that’s effective and engaging is a must. A sales incentive plan, the most important component of rewards for a salesperson, is a communication tool. The best ones are those that align the role with the behaviors and outcomes that you expect.

Organization 52

Organization Sales B2C Decision-making 52

Account Manager Tips

NOVEMBER 19, 2022

Measure and communicate value in a way that means something to them. Bundle the previous steps into a short pitch and call to action. Choose a KPI Here's my secret to crushing an executive presentation. It hasn't failed me yet. Speak your clients' language. Show what you will help them achieve. based on how the executive is measured.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. From them, excellent communication skills and numerical understanding is expected.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Account Management Skills

MAY 10, 2021

This episode is for you if you’re interested in the finance and operations side of the agency business. If you’re an account manager with two to three years experience working in an agency, and you really want to. then the next Account Accelerator Programme starts on 2nd September 2021.

Finance 40

Finance Account Management Banking Management 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

MARCH 26, 2024

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. When key account managers identify a customer at high churn risk, they deploy such programs. On the one hand, a well-implemented CRM system can provide many benefits.

Management 52

Management Artificial Intelligence CRM Software 52

Arpedio

MAY 25, 2021

It was mutually important for both Trackunit and Arpedio to have an open and transparent communication on all accounts of the collaboration so Arpedio could get a thorough understanding of Trackunit’s needs and desires. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Digitalization Construction B2B 52

Account Management Skills

NOVEMBER 15, 2021

– what point in the agency’s revenue growth does an agency typically employ their first account manager? – and the implications of having a hybrid account manager (someone who plays the combined account manager and project manager role, versus keeping the roles separate).

Finance 52

Finance Account Management Profitability Management 52

SmartKarrot

MAY 23, 2022

Role: Director of Customer Success – North America Location: New York, NY, US (On-site) Organization: Leapsome As a Director of Customer Success, you will establish the best customer experience across the customer journey with onboarding, support, account management and upselling and turn the customers into advocates.

Customer Success 19

Customer Success Account Management Onboarding Finance 19

Account Manager Tips

MAY 29, 2021

How can you use real data to measure value and communicate a return on investment? Some roles to consider: Sales - account managers aren't selling and writing bids every day. Finance - do you need someone to validate your pricing and give advice on your billing solutions?

Negotiation 130

Negotiation Decision-making Suppliers CRM 130

QYMATIX

MARCH 26, 2024

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. When key account managers identify a customer at high churn risk, they deploy such programs. On the one hand, a well-implemented CRM system can provide many benefits.

Management 40

Management Artificial Intelligence CRM Software 40

Insightly

SEPTEMBER 12, 2022

Account-based marketing is quite a focused and time-consuming effort. Instead, account-based marketing uses direct outreach, with account managers approaching individual prospects directly and tailoring the marketing and offers to the needs of the customer. ABM Prospect Research. Personalization and ABM.

Marketing 52

Marketing CRM Decision-making B2B 52

SmartKarrot

DECEMBER 7, 2022

Role: Director, Customer Success Location: Austin, TX, United States (On-site) Organization: Atmosphere As a Director of Customer Success, you will deliver and manage world-class customer onboarding, account management, customer support, and contract negotiation processes that scale at every point in the customer lifecycle.

Customer Success 19

Customer Success Customer Life Cycle Onboarding Finance 19