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AARRR Growth Funnel

Flevy

Dave McClure, a Silicon Valley investor, came up with the AARRR Growth Funnel model to effectively acquire and retain customers and generate profits. It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases.

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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Download the free From Lead to Loyalty guide. Increasing customer retention by 5% increases profits 25-95%. We can all agree that customers are the most important part of any business. Get It Now! Almost There!

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). NEED SUPPORT?

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Download a copy of the presentation. We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition.

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Capabilities-driven Growth Strategy

Flevy

existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Organizations should have the ability to transform ideas into a strong position, having a practical Business Model that is able to create revenue and profits in the long term. Near-market Opportunities.

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Planview PSA: Building the Future of Connected Services

Planview

With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. We brought a fresh new approach to the PSA landscape that focused on the following: Centralizing and automating key processes to maximize services lifecycle profit. Click here to download the whitepaper.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Big goals such as doubling profit in a year happen incrementally. Sales Effectiveness Goal: Acquire New Customers Another important way to measure sales effectiveness is by tracking growth in two areas: new customer acquisition and retention and expansion of existing accounts. This is a metric that can be measured and improved.