Remove Artificial Intelligence Remove Digitalization Remove Organization Remove Publishing
article thumbnail

Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation. The response was huge.

article thumbnail

AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. Fully digitized. That is where it gets tricky.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

Organizations undergo different phases of development. McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons framework directs the attention of an organization toward bolstering its existing portfolio as well as developing future revenue streams and business opportunities.

article thumbnail

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

CMOs are positive about the role of Gen AI for marketing and BD But 43% do not think they are well-positioned to take advantage of the opportunities it presents.

Marketing 130
article thumbnail

Content Hacks for Companies on a Tight Budget

Strategic Communications

Virtually anything that you or someone in your organization is writing should be considered as a starting point for creating or repurposing. Believe it or not some organizations, and individuals, are using artificial intelligence (AI) apps to help them create content. Direct Mail in the Digital Age.

article thumbnail

The Rise of Voice Search and Its Impact on SEO

Strategic Communications

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

article thumbnail

Opportunities for Building Generative AI Into Work Processes

Strategic Communications

ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget. Shafqat Islam is CMO at Optimizely, which is a digital experience platform.